Director of CRM - Vivino｜Meet.jobs
Salary
80k - 100k EUR Annually
Required skills
Job description
We’re changing the way people enjoy wine, and consequently disrupting one of the oldest industries on the planet. By harnessing the power of technology and social behavior, we’ve created the world’s largest - and smartest - wine community and marketplace. Over the next ten years, the global market for online wine sales is expected to grow significantly and Vivino will be at the forefront of this growth. Now is the time to join a fast paced and growing team.
Based in San Francisco and reporting to the CMO, the Director of CRM is responsible for managing a team of seven (and growing) and overseeing the deployment of over 100 million emails and notifications on a monthly basis across a global user base. Together with the Operations and Merchandising teams, the CRM team drives over 50% of the company’s revenue across the Americas, EMEA, and APAC. The ideal candidate embraces this challenge and is comfortable with this kind of scale and pressure. The Director of CRM is responsible for managing CRM integration (Redshift, Simon Data, SendGrid, Amazon SNS); must have a good understanding of email and CRM systems, including comfort with HTML/CSS, SQL, liquid templating, payloads, email deliverability, and more.
RESPONSIBILITIES
* Own the vision and strategy for leveraging the world’s largest and most valuable wine database of customers to deliver e-commerce and engagement through CRM channels
* Manage a team of 7+ CRM managers across San Francisco, Copenhagen, and Hong Kong
* Understand and leverage the CRM tools to meet monthly revenue and traffic forecast targets across 15+ countries
* Oversee deployment of thousands of automated and manual campaigns per month - manage a pipeline of new campaign ideas to drive growth
* Pursue plans to further automate our CRM campaigns; improve workflows for CRM and merchandising teams via improved tools
* Work strategically and tactically with the eCommerce teams (that manages supply) to drive revenue on a daily basis
* Develop a CRM approach to Customer Lifecycle Marketing to increase engagement and revenue across Vivino’s app and website
* Partner with other Marketing leadership (creative, comms and paid) to develop integrated merchandising campaigns and support marketing programs
* Maintain CRM platform (Simon Data) data ingestion via PostgreSQL and support CRM team with needed segmentation filters, content lookups, and data flows
* Build emails via WYSIWYG, HTML/CSS, and Jinja, and code review CRM team’s emails; manage Vivino’s repository of email code
* Pull insights via SQL, Looker (Tableau competitor), and Excel
* Work with multiple teams across the Americas, Europe and APAC
QUALIFICATIONS AND SKILLS
* 8+ years experience across CRM and email marketing, preferably with consumer-facing e-commerce companies
* Strong communication skills and experience managing global teams
* Experience either driving multi-million dollar revenue targets and/or million plus traffic targets
* Experience working with 100+ email clients (as a global company, long-tail email clients are very important to Vivino)
* Experience managing a marketing automation tool previously, like ExactTarget, Iterable, Braze, Leanplum, etc
* Good understanding of email deliverability and configuration, including SPF and DMARC frameworks
* Strong understanding of HTML/CSS, SQL, and a liquid templating language (Vivino uses Jinja)
* Consumer e-commerce flash sales experience is a plus
* Interest in wine & the wine industry is a plus
* Bachelor degree preferred, MBA is a plus
ABOUT VIVINO
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions of wine lovers. Vivino’s unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.
We are a fast paced, growing team with offices in Copenhagen and San Francisco. We also have teams around the world in: the UK, Netherlands, Italy, Spain, Germany, France, Ireland and Hong Kong.
Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity, but as an offering of a cultural experience that was once out of reach for many, but is now open to everyone.
VIVIVO'S FIVE CORE VALUES ARE:
1. Always Strive for Better
2. Work Together
3. Earn and Offer Trust
4. Be Approachable
5. Lead with Data
VIVINO OFFERS EMPLOYEES OF OUR SAN FRANCISCO TEAM:
* Unlimited paid time off
* 100% medical coverage
* A stocked fridge & catered lunches twice weekly
* Discounts on wine purchases
We also learn about and explore the wonderful world of wine together on a regular basis through tastings and events. A passion for and interest in wine is helpful, but not required.
COMMITMENT TO DIVERSITY AND INCLUSION
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status or any other characteristic protected by law.
Based in San Francisco and reporting to the CMO, the Director of CRM is responsible for managing a team of seven (and growing) and overseeing the deployment of over 100 million emails and notifications on a monthly basis across a global user base. Together with the Operations and Merchandising teams, the CRM team drives over 50% of the company’s revenue across the Americas, EMEA, and APAC. The ideal candidate embraces this challenge and is comfortable with this kind of scale and pressure. The Director of CRM is responsible for managing CRM integration (Redshift, Simon Data, SendGrid, Amazon SNS); must have a good understanding of email and CRM systems, including comfort with HTML/CSS, SQL, liquid templating, payloads, email deliverability, and more.
RESPONSIBILITIES
* Own the vision and strategy for leveraging the world’s largest and most valuable wine database of customers to deliver e-commerce and engagement through CRM channels
* Manage a team of 7+ CRM managers across San Francisco, Copenhagen, and Hong Kong
* Understand and leverage the CRM tools to meet monthly revenue and traffic forecast targets across 15+ countries
* Oversee deployment of thousands of automated and manual campaigns per month - manage a pipeline of new campaign ideas to drive growth
* Pursue plans to further automate our CRM campaigns; improve workflows for CRM and merchandising teams via improved tools
* Work strategically and tactically with the eCommerce teams (that manages supply) to drive revenue on a daily basis
* Develop a CRM approach to Customer Lifecycle Marketing to increase engagement and revenue across Vivino’s app and website
* Partner with other Marketing leadership (creative, comms and paid) to develop integrated merchandising campaigns and support marketing programs
* Maintain CRM platform (Simon Data) data ingestion via PostgreSQL and support CRM team with needed segmentation filters, content lookups, and data flows
* Build emails via WYSIWYG, HTML/CSS, and Jinja, and code review CRM team’s emails; manage Vivino’s repository of email code
* Pull insights via SQL, Looker (Tableau competitor), and Excel
* Work with multiple teams across the Americas, Europe and APAC
QUALIFICATIONS AND SKILLS
* 8+ years experience across CRM and email marketing, preferably with consumer-facing e-commerce companies
* Strong communication skills and experience managing global teams
* Experience either driving multi-million dollar revenue targets and/or million plus traffic targets
* Experience working with 100+ email clients (as a global company, long-tail email clients are very important to Vivino)
* Experience managing a marketing automation tool previously, like ExactTarget, Iterable, Braze, Leanplum, etc
* Good understanding of email deliverability and configuration, including SPF and DMARC frameworks
* Strong understanding of HTML/CSS, SQL, and a liquid templating language (Vivino uses Jinja)
* Consumer e-commerce flash sales experience is a plus
* Interest in wine & the wine industry is a plus
* Bachelor degree preferred, MBA is a plus
ABOUT VIVINO
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions of wine lovers. Vivino’s unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.
We are a fast paced, growing team with offices in Copenhagen and San Francisco. We also have teams around the world in: the UK, Netherlands, Italy, Spain, Germany, France, Ireland and Hong Kong.
Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity, but as an offering of a cultural experience that was once out of reach for many, but is now open to everyone.
VIVIVO'S FIVE CORE VALUES ARE:
1. Always Strive for Better
2. Work Together
3. Earn and Offer Trust
4. Be Approachable
5. Lead with Data
VIVINO OFFERS EMPLOYEES OF OUR SAN FRANCISCO TEAM:
* Unlimited paid time off
* 100% medical coverage
* A stocked fridge & catered lunches twice weekly
* Discounts on wine purchases
We also learn about and explore the wonderful world of wine together on a regular basis through tastings and events. A passion for and interest in wine is helpful, but not required.
COMMITMENT TO DIVERSITY AND INCLUSION
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status or any other characteristic protected by law.
