VP of Marketing (Singapore HQ) - Cialfo - College Applications Platform｜Meet.jobs
Salary
100k - 140k SGD Annually
Required skills
Job description
About Cialfo
Cialfo has enjoyed a fantastic reception as we've launched in September 2017. Having raised ~$8M in three rounds of funding (completed Series A in July 2019) since then, we are now reaching a point where we're operating in thousands of schools and across 50+ countries. Therefore we need a global leader who can quickly learn about our mission, values, and embody what our soul is. Our mission is the north star that guides how we work together and with our partners.
At Cialfo, we work independently. We balance ownership and initiative with flexibility, trusting you to ship on time. While Cialfo is a fast-paced environment, we also believe decisions made quickly should be made thoughtfully.
Are you looking to build something greater than yourself? Do you want to work alongside some of the most talented people in the industry? If so, Cialfo might be the place for you.
About this Role
We are Cialfo's storytellers. The marketing team is responsible for sharing Cialfo love around the world. We create content that moves our users to laughter or tears. We're accountable for the social, partnership, and distribution networks that spread the good word about Cialfo both offline and online. We bring the spirit of joy, authenticity, and sharing of our product to our users, and we bring our users' passion, insights, and dreams to our product.
We’re looking for an experienced VP of Marketing to build and lead our marketing team to help drive the product vision, user acquisition & expansion, and success of the selling Cialfo’s products.
You’ll play a critical role in managing Cialfo’s relationship with our clients, future and current. Your responsibilities include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns. You’ll be solving business problems, collaborating across teams (product, customer success, sales), and passionate about having a huge impact on a growing team. Based out of our headquarters in Singapore, you will report directly to the CEO and will oversee internal marketing teams globally.
The ideal candidate will have a combination of strategizing, branding, email marketing experience, events, data analytics and project management skills.
What you will be doing
- Refine existing strategies and own development of creative new marketing initiatives and strategies that can be tracked to outcome
- Serve as a precise tracker and project manager to ensure that strategies are implemented and executing to their greatest extent, balanced with fostering the creative input of our internal teams and external clients
- Collaborate across marketing, sales, product, and customer success teams to understand business questions and drive insights
- Set current and long-term goals for internal teams
- Develop and implement a cohesive marketing plan to increase brand awareness
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Understand and develop marketing budget including expenditures and return-on-investment
- Forecast hiring needs for the Marketing department
- Participate in the quarterly and annual planning of the company’s objectives
- Track competitors’ activities
- Strategize user-facing communication channels, focusing on automated marketing campaigns that reach users and prospective clients at the right time in their sales cycle
- Build processes and standards that build trust with data and provide consistent metrics across the organisation
- Develop and manage an attribution model that accounts for cross-channel, online and offline events
- Research and answer questions like “Which are the financially optimum events to sponsor, attend, or exhibit at?”, “What is the ROI of a sales or marketing campaign?”, and “What is the average time taken to close a deal, and which variables affect its velocity?”
- Plan, direct, and coordinate marketing efforts globally
What you should have
- Proven experience as a VP of Marketing, Marketing Director or other senior role
- Track record with managing successful large-scale, complex, B2B marketing campaigns for a global market
- Experience working with remote teams. We live, breathe, and type from all around the world
- Experience working in growth B2B SaaS companies
- Strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
- Meaningful experience with CRM strategy and management, with a strong interest in how it works “under the hood” (i.e tracking, marketing tech stack, tooling)
- Strategic mindset, with ability to make difficult decisions
- Experience with building attribution models that account for offline events like trade shows or conferences
- Eye for user flow and visual design
- Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking.
- Passion for the education industry and has served schools. Has an in-depth understanding of the educational technology landscape
Cialfo Benefits
- We're a well-treated bunch, with awesome benefits. If there's something important to you that's not on this list, talk to us!
- Fully funded private health insurance
- A base of 20 days vacation yearly
- Macbooks are our standard, but we're happy to get you whatever equipment helps you get your job done
- Events for Cialfolks, friends, and family!
This role is based in Cialfo headquarters in Singapore. Visa sponsorships are available. Only applications made via our ATS will be accepted: cialfo.bamboohr.com/jobs/view.php?id=29
Cialfo is an equal opportunity employer and firmly believes in inclusion and diversity. It takes a diversity of thought, culture, background, and perspective to create a truly global education platform.
Cialfo has enjoyed a fantastic reception as we've launched in September 2017. Having raised ~$8M in three rounds of funding (completed Series A in July 2019) since then, we are now reaching a point where we're operating in thousands of schools and across 50+ countries. Therefore we need a global leader who can quickly learn about our mission, values, and embody what our soul is. Our mission is the north star that guides how we work together and with our partners.
At Cialfo, we work independently. We balance ownership and initiative with flexibility, trusting you to ship on time. While Cialfo is a fast-paced environment, we also believe decisions made quickly should be made thoughtfully.
Are you looking to build something greater than yourself? Do you want to work alongside some of the most talented people in the industry? If so, Cialfo might be the place for you.
About this Role
We are Cialfo's storytellers. The marketing team is responsible for sharing Cialfo love around the world. We create content that moves our users to laughter or tears. We're accountable for the social, partnership, and distribution networks that spread the good word about Cialfo both offline and online. We bring the spirit of joy, authenticity, and sharing of our product to our users, and we bring our users' passion, insights, and dreams to our product.
We’re looking for an experienced VP of Marketing to build and lead our marketing team to help drive the product vision, user acquisition & expansion, and success of the selling Cialfo’s products.
You’ll play a critical role in managing Cialfo’s relationship with our clients, future and current. Your responsibilities include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns. You’ll be solving business problems, collaborating across teams (product, customer success, sales), and passionate about having a huge impact on a growing team. Based out of our headquarters in Singapore, you will report directly to the CEO and will oversee internal marketing teams globally.
The ideal candidate will have a combination of strategizing, branding, email marketing experience, events, data analytics and project management skills.
What you will be doing
- Refine existing strategies and own development of creative new marketing initiatives and strategies that can be tracked to outcome
- Serve as a precise tracker and project manager to ensure that strategies are implemented and executing to their greatest extent, balanced with fostering the creative input of our internal teams and external clients
- Collaborate across marketing, sales, product, and customer success teams to understand business questions and drive insights
- Set current and long-term goals for internal teams
- Develop and implement a cohesive marketing plan to increase brand awareness
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Understand and develop marketing budget including expenditures and return-on-investment
- Forecast hiring needs for the Marketing department
- Participate in the quarterly and annual planning of the company’s objectives
- Track competitors’ activities
- Strategize user-facing communication channels, focusing on automated marketing campaigns that reach users and prospective clients at the right time in their sales cycle
- Build processes and standards that build trust with data and provide consistent metrics across the organisation
- Develop and manage an attribution model that accounts for cross-channel, online and offline events
- Research and answer questions like “Which are the financially optimum events to sponsor, attend, or exhibit at?”, “What is the ROI of a sales or marketing campaign?”, and “What is the average time taken to close a deal, and which variables affect its velocity?”
- Plan, direct, and coordinate marketing efforts globally
What you should have
- Proven experience as a VP of Marketing, Marketing Director or other senior role
- Track record with managing successful large-scale, complex, B2B marketing campaigns for a global market
- Experience working with remote teams. We live, breathe, and type from all around the world
- Experience working in growth B2B SaaS companies
- Strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
- Meaningful experience with CRM strategy and management, with a strong interest in how it works “under the hood” (i.e tracking, marketing tech stack, tooling)
- Strategic mindset, with ability to make difficult decisions
- Experience with building attribution models that account for offline events like trade shows or conferences
- Eye for user flow and visual design
- Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking.
- Passion for the education industry and has served schools. Has an in-depth understanding of the educational technology landscape
Cialfo Benefits
- We're a well-treated bunch, with awesome benefits. If there's something important to you that's not on this list, talk to us!
- Fully funded private health insurance
- A base of 20 days vacation yearly
- Macbooks are our standard, but we're happy to get you whatever equipment helps you get your job done
- Events for Cialfolks, friends, and family!
This role is based in Cialfo headquarters in Singapore. Visa sponsorships are available. Only applications made via our ATS will be accepted: cialfo.bamboohr.com/jobs/view.php?id=29
Cialfo is an equal opportunity employer and firmly believes in inclusion and diversity. It takes a diversity of thought, culture, background, and perspective to create a truly global education platform.
