Singapore Marketing (Public Relations Lead) - Shopee|Meet.jobs

Salary

4k - 8k SGD Monthly

Required skills

    Job description

    The Marketing team at Shopee is responsible for conceptualizing and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategizing and implementing go-to-market activities and working with local teams to localize marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers.

    This role requires a passion for the tech industry, familiarity with Shopee’s operations and initiatives in Singapore, and a sophisticated understanding of the local media landscape.

     

    Responsibilities

    • Develop a budget for an external communications plan, and execute against it;
    • Manage the Shopee Singapore PR team and the external PR agency;
    • Oversee the organisation and execution of media and influencer events, media briefings/coffee sessions, etc;
    • Oversee the development and dissemination of all PR content such as press releases, messaging, holding statements, media pitches, event invites, presentation decks, etc;
    • Identify new PR opportunities and strategies, and provide quality and timely advice to Manager on issues that affect the reputation and external relationships of the business;
    • Identify media trends, news cycles and key media opportunities for Shopee in Singapore and drive impactful corporate stories;
    • Maintain and build relations with key media/journalists;
    • Stay abreast of the ever-evolving media industry (media movements) and be kept up-to-date with news cycle/trends to identify newsjacking opportunities.

     

    Requirements 

    • Deadline-oriented, meticulous, with great follow-up and reporting skills;
    • Ability to work independently and manage multiple projects simultaneously;
    • Excellent written and verbal communication skills;
    • Existing relationships with journalists focused on the tech and startup space at top tier local business and tech publications;
    • Experience in Singapore market in corporate communications, media relations, issues management, and lifestyle;
    • Prior experience managing a team;
    • 5+ years PR experience required.

    Shopee