Marketing Manager - Your.MD｜Meet.jobs

At Your.MD, we believe everyone should have the information they need to look after their health. Five years ago, we brought together doctors, data-scientists and digital experts to create a new type of health app. One where anyone in the world could find personalised, medically-approved guidance, tools and support to help them feel better and stay healthy.

Millions of downloads later, we’re the first app approved as a medical device (class 1), on our way to our goal: helping one billion people find their health.

Backed by philanthropists and major corporations, our team is now 80-strong and growing, as we find new ways to bring informed self-care to all, especially in the era of coronavirus.

The Marketing Manager will manage user communications across channels including in-app, email, and push. This role will own and build out the communication channels for Your.MD owned and operated channels. Working across functionally with Marketing, PR, Product, Growth & Business Development, Partnerships, Medical, Creative and more to produce and execute best in class engagement strategies.

**Responsibilities

User Engagement / Lifecycle Management

• Conceptualize and build out plans to achieve best in class engagement across the all aspects of the user journey
• Build hierarchy of messages and optimum platform for delivery (email, push, in-app)
• Set up A/B tests that provide consistent learning on top performing channels, messaging, and offers by buyer stage to optimize campaigns
• Own and manage Airship / Mailchimp platforms, in partnership with Product team - strategy through to execution and optimisation of campaigns
• Utilize agile and creative approaches and test cases to overcome obstacles in the user journey and better understand our customers
• Act as a conduit to product for engagement drop-off / in-app

Creative Development

• Be proactive in identifying messaging opportunities
• Develop briefs for emails / notifications and source through creative (copy and design) to produce on-brand outputs
• Manage end-to-end journey incorporating feedback / sign off from key stakeholders
• Coordinate corporate resources, track deliverables, prioritize and escalate issues
• Influencers & Social Media
• Work together with Social Media Agency and Head of Content to ensure alignment of marketing campaigns across social channels
• Be aware of the market and identify like minded individuals to integrate into campaigns

Reports & Insights

• Be proactive in planning and publish calendar overviews to showcase upcoming campaign plans and against key performance metrics / key changes based on learnings
• Partner with Insights & Analytics team to provide clear and concise reports on engagement and performance against goals, as well as the customer experience and feedback

General

• Undertake additional and or other responsibilities to meet business requirements, and gain exposure to all elements of Communications.
• Requirements
• 2- 5 years in Marketing / User Engagement role (good to have cross-channel experience - where channels included both push and email)
• Passion for the startup sector.
• Excellent verbal & written communication skills.

Benefits

• Participate in the burgeoning digital health industry
• Work at the forefront of artificial intelligence (AI) development
• Work with an ambitious and dynamic team who support and learn from one another
• The opportunity for personal and professional development in an open environment where ideas and opinions are encouraged
• A remuneration package including stock options, gym contribution, office snacks and other benefits
• We are an equal opportunity employer and value diversity at our company.