Digital Marketing Executive - BABB|Meet.jobs

Salary

20k - 40k GBP Monthly

Required skills

    Job description

    Bank Account Based Blockchain (BABB) is a decentralised banking platform that leverages blockchain and biometrics to offer anyone in the world access to a UK bank account for peer-to-peer financial services. The platform will enable anyone to open a bank account and crowdsource financial services.

    BABB is looking to hire Digital Marketing Executive who will grow the brand as well as develop and lead the implementation of the overall marketing strategy together with the Head of Marketing. We’re looking for someone who wishes to grow within the banking and blockchain sector as well as within their own career - acting as the right hand for the Head of Marketing in key areas.

    Main duties and responsibilities:
    - SEM: Manage the Search engine marketing(SEM) campaigns from keyword research, bid management and ad copy creation to testing.
    - SEO: Execute Search engine optimisation (SEO) campaigns from keyword research and evaluation, content and meta title and description creation to link building.
    - Social Media: Work with internal and external agencies to execute social media campaigns including content creation and key opinion leaders engagement.
    - Campaign Management: Day to day management of on-going campaigns across all online and offline channels.
    - Website management: Management of the website content as needed.
    - Analytics: Social and website analytics as well as other KPIs tracking and reporting as defined by the Head of Marketing.

    Essential skills, qualifications and experience:
    - Degree not needed, but preferable.
    - Extensive experience in marketing and digital media as well as a passion for advertising in general.
    - Knowledge of emerging technology, social media and marketing trends.
    - Knows how to use Google Analytics, Search Console and other tools such as Hotjar or SumoMe - or is a quick learner when it comes to online tools.
    - Has used a social media management platform before, such as Hootsuite, Buffer or others.
    - Knows how to put together an email template, or is eager to learn how to use Mailchimp or Active Campaign-like systems.
    - Can write interesting content - and can prove this via past written articles, personal blogs or others.
    - Understands how PPC works and has worked with AdWords and Facebook PPC before.
    - Knows how to use Wordpress to administer a website quite well.
    - Is comfortable and knowledgeable in using social media tools for monitoring and joining the conversation as well as the day to day management.
    - Knows a bit of HTML and CSS, maybe some JS as well.

    Desirable skills:

    - Knowledge of cryptocurrency space, connections in the blockchain and crypto community. Experience in banking.
    - Ability to grow and manage online communities.
    - Entrepreneurial mindset with experience in working with/in startups.
    - Has a portfolio of any work be it creative, their own website, articles, etc.
    - Has some marketing certifications such as those offered by Google.
    Is not afraid of heights, as we’re located on the 42nd floor.

    BABB offers you the chance to join a rapidly growing banking company with a unique product. Work at a fun, fast-paced FinTech based in Europe’s largest technology accelerator. In addition to awesome views of London, monthly networking drinks and regular company team-building activities.
    We’re a very relaxed bunch and we’re looking for someone like-minded. If you think you fit the job description well, we’d love to meet you!

    BABB