Advertising Specialist - Gener8 Ads｜Meet.jobs
Salary
27k - 37k GBP Monthly
Required skills
Job description
WHO WE ARE
Gener8 is a browser extension that enables people to take control of the ads they see online and earn money from seeing them. Having launched our beta earlier this year we already have over 25,000 registered users and aim to grow to 75,000 this year.
Our overarching belief is that people should have more control over their data and be able to monetise it themselves. The Gener8 browser extension is our first product.
We're a small team based in a WeWork office close to Liverpool Street. We’ve closed multiple funding rounds from esteemed industry investors. Our founder, Sam Jones, was previously a Global Brand Manager at Red Bull where he was a key figure in their world-wide advertising and responsible for one third of their global advertising.
ROLE SUMMARY
You will be responsible for growing and retaining our userbase. You will report directly into the Head of User Growth.
• Create and execute FB and Google campaigns in order to drive user growth across organic and paid acquisition channels.
• Track and report on the efficiency of campaigns.
• Optimise campaigns on the fly and shift marketing budget towards the most cost-effective channels.
• Understand who our existing users are and gain insights from GA, first party data and heatmapping about how they use our product and how we can improve their user journey.
• Manage social media accounts and grow the organic following.
Your time split on an average week will look like:
60% Facebook strategy and paid advertising execution, including briefing creative;
20% Google PPC and Display;
10% Researching and testing new or emerging channels, Twitch, TikTok, etc.
10% Community management of existing users.
EXPERIENCE
In addition to having a solid experience of all criteria listed in the ‘role summary’ the ideal candidate will:
• Have run performance marketing campaigns (cost per install, rather than brand campaigns).
• Be confident creating and executing full funnel strategy and competent analysing the results.
• Likely to come from an agency background (1-2yrs experience), or have experience of working in a role that drives app installs (or similar performance focus).
QUALITIES
• Digital mindset, deep curiosity and knowledge of content marketing and communication.
• A self-starter who is entrepreneurial able to work independently and manage expectations.
• High performer with a solid work ethic who enjoys a fast paced ‘start-up culture’.
• Have a “test, learn and optimise” mindset.
BENEFITS
• £27-37k salary.
• Share Options in the company.
• Joining and contributing to a rapidly growing company in the early stages of growth.
• Budget for professional learning and development opportunities.
• 25 days annual holiday.
• Regular team activities.
• Vibrant office environment, with barista, beer on tap, table tennis and pool table.
INTERVIEW PROCESS:
1. phone screen; 2. Complete case study; 3. face to face interview.
Gener8 is a browser extension that enables people to take control of the ads they see online and earn money from seeing them. Having launched our beta earlier this year we already have over 25,000 registered users and aim to grow to 75,000 this year.
Our overarching belief is that people should have more control over their data and be able to monetise it themselves. The Gener8 browser extension is our first product.
We're a small team based in a WeWork office close to Liverpool Street. We’ve closed multiple funding rounds from esteemed industry investors. Our founder, Sam Jones, was previously a Global Brand Manager at Red Bull where he was a key figure in their world-wide advertising and responsible for one third of their global advertising.
ROLE SUMMARY
You will be responsible for growing and retaining our userbase. You will report directly into the Head of User Growth.
• Create and execute FB and Google campaigns in order to drive user growth across organic and paid acquisition channels.
• Track and report on the efficiency of campaigns.
• Optimise campaigns on the fly and shift marketing budget towards the most cost-effective channels.
• Understand who our existing users are and gain insights from GA, first party data and heatmapping about how they use our product and how we can improve their user journey.
• Manage social media accounts and grow the organic following.
Your time split on an average week will look like:
60% Facebook strategy and paid advertising execution, including briefing creative;
20% Google PPC and Display;
10% Researching and testing new or emerging channels, Twitch, TikTok, etc.
10% Community management of existing users.
EXPERIENCE
In addition to having a solid experience of all criteria listed in the ‘role summary’ the ideal candidate will:
• Have run performance marketing campaigns (cost per install, rather than brand campaigns).
• Be confident creating and executing full funnel strategy and competent analysing the results.
• Likely to come from an agency background (1-2yrs experience), or have experience of working in a role that drives app installs (or similar performance focus).
QUALITIES
• Digital mindset, deep curiosity and knowledge of content marketing and communication.
• A self-starter who is entrepreneurial able to work independently and manage expectations.
• High performer with a solid work ethic who enjoys a fast paced ‘start-up culture’.
• Have a “test, learn and optimise” mindset.
BENEFITS
• £27-37k salary.
• Share Options in the company.
• Joining and contributing to a rapidly growing company in the early stages of growth.
• Budget for professional learning and development opportunities.
• 25 days annual holiday.
• Regular team activities.
• Vibrant office environment, with barista, beer on tap, table tennis and pool table.
INTERVIEW PROCESS:
1. phone screen; 2. Complete case study; 3. face to face interview.
