1.Facilitate brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
2.Develop and own the corporate marketing communication strategy and budgets
3.Equip BMC Business Unit Sales team to generate conversations with customers via marketing assets
4.Generate an overarching content strategy which will roll out across the communications avenues
5.Analyze marketing activities, drive efficiencies, optimize campaigns
明基材料專注投入「材料科學」領域,堅持創新,累積研發能量,發展各種材料產品及應用。