We are an exciting Fintech/Regtech company based in the City of London using modern technologies to develop cutting edge software. We are currently searching for a Marketing leader to join the team. The Marketing Manager will be responsible for overseeing all marketing activities of the company
Responsibilities
Plan and execute the content strategy to support brand awareness, lead generation and new client wins
Collaborate with Product and Sales managers to define core unique selling points (USP) and execute product content marketing campaigns
Identify and plan content topics to generate key thought leadership pieces
Create content for blogs, press releases, social media and email
Run email marketing campaigns using Mailchimp
Monitor competitor activities on the areas of strategy, branding and messaging to gain insights and stay ahead
Conduct analysis to assess the performance of the campaigns, present those finds to management and make recommendations for improvements, if needed
Ensure brand consistency making sure all communications reflect brand
Create marketing documents
Plan and execute webinars and events
Requirements
Proven work experience as a Marketing/Digital marketing manager
Excellent verbal and written communication skills
Solid knowledge of website analytics tools and social media
Numerically literate, comfortable working with numbers, making sense of metrics and budgets.
Exceptional organisational, research and analytical skills