What you will be doing in this role:
Creating and executing a variety of SEO campaigns geared to drive exposure, site visits, and conversion for our clients
Support technical SEO engineering approach for on-site SEO best practice
Execute marketplace content creation / copywriting following SEO best practices
Audit, plan and execute off-site SEO campaigns leveraging key online influencers and content syndication partners, etc
Compile, measure, and interpret key metrics, including lead acquisition and conversion rates, tied to specific organic performance marketing campaigns
Identify, propose and test new SEO tactics to enhance organic search performance - this should
include a robust measurement framework and learning agenda
About you:
Minimum 2 years of direct, relevant experience in SEO and SEO Copywriting
Strong knowledge of search marketing and SEO tools
Proven track record in delivering successful SEO campaigns
Demonstrate an excellent understanding of technical SEO troubleshooting techniques
Strong understanding of ethical off-page SEO and updates in Google Algorithms
Google analytics and Google search console experience are essential. Advanced configuration and analysis experience/certifications are desirable.
Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements
Strong communication skills and attention to detail essential
Excellent command in English, Cantonese, and Mandarin