Head of Marketing - Maximus｜Meet.jobs

Maximus is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $5M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Maximus is looking for a Head of Marketing to lead our brand and marketing efforts. We are looking for a creative thinker who can both manage Maximus’s overall marketing and brand strategy as well as drive practical implementation of it at a fast-paced, mission-driven consumer health tech startup.

PLEASE NOTE: Culture is key at Maximus, so we get to know candidates holistically through this questionnaire. There are no right or wrong answers, so complete as honestly and intuitively as possible, otherwise your profile will be uninterpretable. The questionnaire is optional to submit now with your application, but candidates that do so will get priority review. Email jobs@bemaximus.com to confirm you have completed it.

Responsibilities:

• Own responsibility for Maximus’s brand strategy to ensure that the right message reaches and resonates with the right audience.
  • Shape Maximus’s brand narrative and voice so that it is both true to the company’s mission as well as clearly articulates our value proposition and differentiation to the market.
  • Conduct qualitative and quantitative market research to understand market segments and the optimal positioning and channels to reach them.
  • Drive selection of and manage relationships with outsourced branding, marketing, and PR agencies where appropriate.
• Own responsibility for Maximus’s growth and customer acquisition strategy to ensure the company achieves its retention and revenue objectives.
  • Develop and refine Maximus’s customer acquisition and retention strategy across all channels to drive profitable growth for the company.
  • Create and manage Maximus’s marketing budget.
  • Coordinate internal and outsourced efforts to implement Maximus’s growth and customer acquisition strategies, including content creation, search and social ad buys, working with influencers, and building email marketing campaigns.
  • Analyze marketing and growth data to identify opportunities to improve Maximus’s lifetime value to acquisition cost ratio and conduct experiments where appropriate to validate hypotheses.
• Collaborate with broader Maximus team to align marketing and brand strategy with other vital company functions.
  • Work with other functions (i.e. product, support, community, operations, etc.) to ensure all facets of the customer experience have a unified and consistent voice.
  • Collaborate with product and community teams on major launches and initiatives that could benefit from marketing support.
  • Share market research findings that can help inform product development and community / support / operations in overdelivering to customers.

The ideal candidate will have the following:

• Experience:
  • Industry: 5+ years of experience in marketing leadership roles at health technology or consumer products companies.
  • Brand Building: Prior success launching a new brand or significantly growing an existing one, preferably at an early-stage company.
  • Digital Marketing: Proven ability to successfully execute digital advertising campaigns with honed intuition and insight into how to generate superior results using digital channels.
  • Analytics: Strong analytical skills and fluency with marketing KPIs and rigorously measuring spend and ROI.
• Qualities:
  • Creative Thinker: Highly creative thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.
  • Courageous & Controversial: Willing to take risks and be edgy with controversial content, while maintaining high brand and medical integrity.
  • Compelling Storyteller: You don’t just teach a man to fish, you make them understand why fishing is the noblest of pursuits by telling compelling narratives.
  • Relentlessly Resourceful: highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.
  • High Horsepower & Humility: high intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.
  • Passion for Men’s Health & Development: interest in helping men develop a healthy masculinity. Demonstrates personal dedication and interest in health optimization (e.g. diet, exercise, sleep, focus, and relationships).

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.