Brand Activation and Member Engagement Manager - PT Wahana Semesta Ilmu Jakarta, Indonesia｜Meet.jobs

Our vision is to be the preferred choice of English language enrichment for adults. We exist to make Indonesians more competitive through English. Our belief is that the ability to communicate confidently in English will open opportunities which is why we work endlessly to achieve our mission of empowering adults with self-confidence to communicate effectively in English and therefore enrich their life.

 

The Brand Activation Manager’s goals are:

● Build nationwide brand awareness and positive image/perception

● Consistent and strategic omni channel communication

● Create and execute memorable campaigns with a positive consumer experience

You will be responsible for the planning, executing, and monitoring overall brand communications for Wall Street English Indonesia in various channels and serves multiple stakeholders.

 

Responsibilities:

● Ensure WSE to be the preferred choice for adult English learning (Brand Management)

Key Results:

○ Queries number of WSE brand in search platform(s)

○ Coverage of brand on media with desirable key messages incl. In respected online and offline event 

● Effective and efficient Marketing ROI

Key Results:

○ Build desired brand perception and association in the mind and heart of relevant market

○ Manage positive brand voice in public conversation, incl. But not limited into social media 

● Effective communication to customers (Marketing Communications, Product and Corporate Communications)

Key Results:

○ Work with the Content Marketing Team and Member Engagement Team to deliver great communication with existing members using various channels, i.e. social media, email marketing, etc.

○ Work with Product Team and Performance Marketing Team to build a strong upper-funnel of Marketing with measurable conversion from addressable market to eventually becoming customers, including B2C and B2B communications

○ Work with HR and Operation Team to deliver great communication to employees on company policy, values, and culture.

● Reporting to Senior Management

 

Key Attributes/Minimum Requirements

● 5+ years in a marketing role, either in-house or in an agency of PR, advertising, marketing communications, brand management, media planning, and other relevant roles.

● Have experience with campaign planning and execution, from creative conceptualization, understanding on media buying effectiveness, delivery, monitoring and reporting of the campaign.

● Strong communication and presentation skills in both English and Bahasa Indonesia.

● Familiar with analytical tools related to performance of a brand, such as various brand metrics, ADEX, Google Analytics, Facebook Analytics, YouTube Brand Lift, etc. is highly desirable.

● Strong analytical thinking, creative, timeline sensitive, and able to demonstrate project management capability to hold others accountable to their delivery commitments.

● Be a great team player, willing to learn, and enjoy working in a fast-paced education technology company.

● Knowledge and experience in the education and/or technology industry is preferred, but not necessary.

Having overseas education or work experiences in an international environment

 

Digital Marketing Marketing Marketing Communications Content Marketing Marketing Strategy

At PT Wahana Semesta Ilmu (Wall Street English - Indonesia), we are energetic, innovative, collaborative, balanced and adaptable.

Our vision is to be the preferred choice of English language enrichment for adults. We exist to make Indonesians more competitive through English. Our belief is that the ability to communicate confidently in English will open opportunities which is why we work endlessly in achieving our mission to empower with self-confidence to communicate effectively in English and therefore enrich lives.  

Our culture is fast-paced, dynamic, and entrepreneurial. The values that bind us are Family, Integrity, and Excellence.

Wall Street English is renowned for its proven, unique method which employs the latest innovations in the world of education – the flipped classroom and blended learning. Combining digital multimedia with personalized, face-to-face sessions with highly qualified professionals in an immersive English environment, WSE builds communities within its centers. As part of the community, members have the opportunity to grow their professional networks, make friends, learn new skills and socialize, all whilst practicing their English in a safe and friendly environment.

Benefits and perks of working with us include:

Compensation: Bonuses, Competitive salaries
Progression: Professional development
Welfare: Employee discounts, Health insurance, Wellness programs