Playsee brings people closer. We are a leading social media app ranked top 10 on Google Play Store with more than 10 million downloads. We invite users to share real-life experiences through short-form videos posted on the map.
Enthusiastic and ambitious? Join our team and bring the Marketing department to the next level. If you are an out-of-the-box thinker who isn't afraid of challenges, this is the role for you.
As the Product Marketing Specialist, you run the company’s press and marketing campaigns. You understand our company's product and have proven skills in brand strategy, insights and communications.
What you'll do:
1. Plan and execute all digital marketing, including ASO/SEO/SEM, marketing database, social media strategies.
2. Measure and report performance of all digital marketing initiatives, and assess against goals (ROI and KPIs).
3. Conduct marketing research and analyze data.
4. Devise and present ideas on marketing strategies and budget allocation.
5. Brainstorm and develop creative copies.
6. Manage outward communications relevant to our brand and product, including written and visual presentations
7. Support daily operations and perform ad-hoc projects as directed.
Knowledge, Skills & Qualifications:
1. Minimum 2 years of work experience in copywriting, creative project management, and or managing digital advertising platforms.
2. Experience in copywriting, press relations, executing marketing campaigns. Experience in setting up and optimizing digital ad campaigns is a plus.
3. Strong project management and computer skills, including spreadsheets, web analytics, Google Ads, Facebook Ads.
4. Up-to-date with the latest trends and best practices in digital marketing and measurement.
5. Bilingual in English and Mandarin, native fluency in English is a must.
Playsee is a social media platform that enables the power of traveling. Put yourself on the map and unleash the wanderlust spirit from within.