About the role
Harmony is looking for a talented marketing expert to develop and implement content and growth marketing strategies and help it find a “voice” that will make a difference. Our ideal candidate is a creative growth marketing professional, preferably with a writing background. A native level of English, French or German is required for this role.
On a day-to-day basis, here’s some of what you’ll do
- Content strategy - craft the content strategy and editorial calendar making sure we are creating a narrative that resonates with our many different audiences.
- Social media - create and promote content on Instagram, Facebook, Pinterest, Linkedin... to increase engagement with our community.
- Communication - PR, manage existing affiliates and influencers. Identify and build new relationships with prominent influencers and media. Brainstorm new, creative approaches to influencer campaigns.
- Email campaigns - we have a large international B2B & B2C email database and you’ll be tasked with making sure we are exceeding the metrics (OR, CTR, conversion, engagement, growth, etc) by developing nurture campaigns and a segment strategy.
- Customer segmentation & targeting - understand who our customers are and build thoughtful campaigns to nurture, acquire and educate key audiences.
About you
- Startup or wellness experience - you have at least 5+ years in a similar role(s).
- Tech-savvy - you’re comfortable with tech tools (some we use: Slack, Shopify, Pipedrive, Klavyo…).
- Entrepreneurial - you are curious, value execution, and have a big vision that can naturally bring people around you.
- Project management - there are a lot of moving parts and we’re looking for someone comfortable operating in autonomy.
- Consultant or freelance position in remote, full-time, or part-time.