Regional Email Marketing Manager - Hyphen Group｜Meet.jobs

THE ROLE

HyphenGroup is Asia’s leading personal finance platform, reaching over 11 million monthly users across six markets in Asia Pacific. Our mission is simple - we empower people to build healthier financial lives.

We are a purpose-driven, fast-paced organization looking for a passionate, organized and self-motivated individual to join our Group Marketing team in Hong Kong as a Regional Email Marketing Manager.

In this role you will be the champion for HyphenGroup’s email marketing strategy. Within Hyphen Group, we develop strong and relevant email marketing strategies based on different market needs/situations. The successful candidate will be the go-to person to work with local markets, as well as the product and tech teams on building the different email capabilities. This role however, is not required to handle daily implementation (email campaign sending).

Our ideal candidate possesses an analytical and strategic mindset, together with the know-how to help grow the marketing automation culture across markets within Hyphen Group.

 

YOUR RESPONSIBILITIES

• Design and develop email marketing strategy across different markets
• Build up email marketing best practices (including segmentation, A/B test strategy, email journey) using data and based on local market needs
• Understand our audience behavior and formulate segmentation strategy with local markets and setting up automated user journey
• Understand how the data structures work within the organisation and be able to formulate DRIP campaign guidelines and strategies
• As a regional representative to oversee the email platform and assist local teams on operational support
• Working with regional product and tech teams to build up email and other push notifications capabilities to fulfill different local market needs

 

YOUR QUALIFICATIONS

• 5 years of experience with email marketing / marketing automation tools such as PinPoint, MailChimp, SendGrid would be preferred
• Good understanding of Google Analytics, event tracking and data structure. Experiences in working with tech personnel to drive product development and implementation.
• Experience in user segmentation, customer lifecycle management and A/B testing
• Strong analytic capabilities on analysing user behaviors and developing user retention journey strategy
• Strong project management and organizational skills; able to work with stakeholders across multiple markets and functions
• Strong communication, presentation and interpersonal skills - experience working in a regional marketing role and/or agency a plus
• Passionate about and be highly adaptable to MarTech tools
• Have a data driven mindset and be able to use both qualitative and quantitative data to develop strategic recommendations
• Fluent in English
• Proactive self-starter
• Enjoy working with and learning from people of different backgrounds and cultures
• Passionate about fintech