Digital Marketing Strategist - CoolBitX｜Meet.jobs

The Role

We are looking for talents who have a creative mindset and are eager for challenges. If you always have cravings for learning and trying new things, and want to work in an exciting booming industry, this is where you could have chances to show yourself and grow with the company!

This Digital Marketing Strategist will plan the digital marketing strategy and execute multi-channel digital marketing campaigns to drive traffic and achieve eCommerce conversion.

The Company

CoolBitX (CBX) was founded in 2014 and quickly became one of the leading companies in the crypto industry to specialize in cold wallet storage and AML travel rule compliance solutions. CBX was nominated as the worldwide Blockchain 50 companies by CB Insights in 2020, and was jointly nominated to be one of the NEXT BIG startups by the National Development Council of Taiwan and industry key opinion leaders to become one of the nine startups as NEXT BIG representatives. Joining CBX will be an exciting opportunity to participate in a rapidly evolving industry and a company which will define the market trends for the upcoming decades just like the internet did in the 90s.

Responsibility

• Manage our e-commerce channels (Website and Amazon) for revenue growth.
• Setup and ongoing optimization of digital advertising campaigns across multiple channels: Facebook, Google, Twitter, Amazon.
• Management of ad budgets, A/B testing ad creatives and ad texts, keyword research, setting up audiences, and optimizing for conversions and KPIs (CPC, CTR, CPA and ROAS).
• Strategic Planning: Manage and propose sales campaigns, innovative A/B or multivariate testing to drive revenue and improve the eCommerce conversion rate.
• Execution: Collaborate closely with native content writer to optimize keyword, ad copy, landing page, and website content.
• Analysis: Monthly analysis of campaign data, reporting on performance, and recommendations for new campaigns. 

Requirements

• 2 + years of experiences in digital marketing and proven experience in performance marketing and e-commerce.
• Fluent in both English and Mandarin.
• Google Analytics and Google Tag Manager experiences are required.
• Excellent analytical and problem-solving skills, with acute attention to detail
• Understands integrated marketing initiatives and able to work well independently, as well as in a team
• Thrives in fast-paced, flexible environments
• Can easily multi-task and adjust focus as needed