Global Integrated Marketing Program Specialist, Renewable Energy – Remote, Europe - Tyco Electronics Raychem GmbH｜Meet.jobs

TE Connectivity's Integrated Marketing team designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement through the ownership of all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers. They create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels (advertising, public relations, digital/social media, collateral and events), ensuring the alignment of campaign strategy with overall marketing strategy and business priorities. They monitor and measure campaign Return on Investment (ROI) to ensure TE consistently implements successful promotional campaigns and programs and are responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements, working closely with Business Units and Center Communications teams to ensure alignment in campaign messaging.

Position Overview

The Energy Business Unit’s Marketing Team is a dynamic and diverse team seated in five different countries and representing eight cultures. We’re looking for a new team member to contribute to our success as we support business growth in the renewables, power utilities and industrial vertical segments. 

If you want to help create a more sustainable future and enjoy marketing technical products, this might be just the right job for you! Join our team in one of our European offices: near Munich, Germany, near Dijon, France, and in Szczecin or Krakow, Poland, or work remotely from most European countries. 

The Global Integrated Marketing Program Specialist is responsible for developing, managing and executing integrated marketing campaigns and communications programs for the Energy Business Unit (BU) across all media. This role has a global scope and is primarily responsible for planning and executing Renewable Energy campaigns, driving product launches and promotions as well as live and virtual events.

You will define and execute the go-to-market adaptation and activation of campaigns across the globe. These include localization of content, sales and distribution enablement, and paid media programs to help increase brand awareness, and drive demand generation and revenue growth. You will provide important customer insights and contribute to the continuous improvement of marketing content.

The ideal candidate will have excellent project management skills, be self-directed and able to flawlessly execute on a variety of projects while partnering with multiple stakeholders including product management, sales, engineering. We are looking for a marketing expert who has experience working in an international, matrixed organization and is expert at communicating in written, oral and digital forms. Fluency in English and German are required.