Sr. Data Analyst - Growth Marketing - Tomofun友愉股份有限公司｜Meet.jobs

【 About the role 】
We are looking for a Data Analyst based in our Taipei HQ to support our growing BI/Data team with highly talented and motivated people.

As a Data Analyst, you will be working closely with the Global Marketing team, Product Management team, and the Product and Tech squads. You will have end-to-end ownership of data: define and implement tracking requirements, set up A/B tests, analyse large datasets to provide actionable insights, and communicate the results to relevant stakeholders. You will be a critical member in defining the customer communication strategy and continued success of Furbo and Furbo Dog Nanny.

【 About the company 】
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.

We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing dog camera, is the #1 bestseller on Amazon in 11 countries including the US, UK and JP and have millions of users in 113 countries. In 2019, we launched an AI powered subscription service, the Furbo Dog Nanny which sends smart alerts to our users to notify them to check on the safety of their dogs when they are home alone. Since the launch of Furbo Dog Nanny, we have saved hundreds of dogs' lives and are continuing to innovate and develop new features with our state of the art technology.

The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

【 What you'll do 】

• Tracking: Define what needs to be tracked and measured. You will be responsible for tracking user interactions and clickstream data with various tools to understand customer behavior.
• Visualization: Democratize data by building analytics dashboards and create regular reports to keep a track of growth experiments and channel performance.
• Analysis: Perform A/B experiments, offer deep dive analysis, and provide actionable insights to drive growth in terms of user acquisition and retention.
• Insights and Strategy: Evaluate and define product and business level metrics along with C-level Executives, Product Managers, Product Designers, Frontend and App Engineers.

【 Who you are 】

• 5 years of experience in marketing analytics, web analytics, product analytics, or business intelligence, preferably in e-commerce or subscription industry.
• Bachelor degree in statistics, mathematics, economics, computer science or an equivalent education or possess relevant practical experience.
• Extensive expertise in growth tactics like AARRR, segmentation, and experiments design with a solid statistical proof.
• Strong experience in SQL and at least one data visualization tool (Tableau, Google Data Studio, etc.)
• Familiar with web and mobile tracking technologies like Google Analytics and Mixpanel.
• Good communication skills in English and Mandarin Chinese, both written and oral.
• Comfortable in dealing with ambiguity and operating in a fast-changing, unstructured environment.

 

It would be nice if you have:

• Solid understanding with concepts of ETL/ELT data pipeline in cloud based environment, preferably AWS or GCP.
• Experience in integration of analytics & marketing automation tools, CDP or Google Tag Manager(GTM).
• Understanding of email marketing, social media marketing and SEO, specially on-page optimisation and hands-on experience with Google webmaster tool.

【Perks】

・The rare opportunity to work with an international team from Taiwan HQ and make impact on a global scale

・Voice yourself in an open, trusting and transparent working environment

・Quarterly all hands meetings to update entire organization on company goals, strategic directions and the opportunity to openly ask questions/give feedback

・Bring your furbabies to work in a pet-friendly office

・Join our volunteer program. We are passionate about giving back to society.

・A LOT of free snacks and drinks for humans and furkids!

・Comfortable and creative office with kitchen, sofa, and quiet areas

・Afternoon tea time twice a month and monthly birthday parties

 

【Benefits】

・Unlimited vacation policy; work hard and take time off when you need it

・Flexible working hours and work-from-home when needed

・Medical insurance and free yearly health checkup

・Yearly health checkup subsidy for your pets

・2 free Furbos for each full-time team member

・Company trip and employee outing program

・Internal workshop and external training subsidy for you to expand your skill set and continuously learn and grow