Marketing Director at Virgo - Virgo｜Meet.jobs

The Marketing Director will serve as the primary owner of Virgo's marketing organization and will serve as the strategic leader as it relates to marketing, engagement, and related initiatives. Their responsibilities will include:

• Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
• Create and maintain a marketing budget and P/L alongside the founding team
• Design and execute upon the development of a multi-tiered marketing organization
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with account managers, sales executives, company leaders, and customer success managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

The Marketing Director will be evaluated on their ability to successfully manage and deliver heightened company awareness, inbound leads, and revenues at Virgo through marketing. They will make data-driven decisions and solicit feedback and buy-in from across the company. A successful candidate will be able to rapidly add structure and process to our marketing process. They will also help accelerate our ability to deliver our products and services to market.

The Marketing Director will report directly to the Chief Customer Officer. They will work closely with the entire executive team to ensure cross-departmental alignment. It is critical that the Marketing Director be capable of developing strong working relationships with members of the customer success and sales teams.