Marketing Lead - Fisherman｜Meet.jobs

About the jobAbout Fisherman

Millions of small business owners around the world do not have the resources to hire a custom web agency or the technical ability to build and manage a website themselves. Fisherman has created cutting edge technology that automatically creates complete web presences for them in minutes without any effort. We’re on a mission to automatically help lift traditional brick & mortar businesses to the digital era and operate their online commerce. We’re an early-stage distributed startup with a rapidly growing customer base across all 50 states, and we’re looking for talented individuals to grow our operations.

Role at a Glance

As a Marketing Lead, you will be responsible for generating and nurturing leads for Fisherman via various marketing channels. You’ll be our first full-time Marketing hire and join a team of sales and support specialists focused on delivering the Fisherman solution to small business owners who need our help. The role will involve identifying and filtering lead sources, launching marketing campaigns, organizing CRM activity, and collaborating closely with our sales department. You will be focused on generating inbound volume while also managing our customer-facing brand. This is a great opportunity for someone who has a few years of full service marketing under their belt and is looking to take on substantial responsibility in a at a fast-paced startup. We are looking for a creative, analytical, self-starting, and hardworking individual who is passionate about helping small businesses at scale, improving processes, and collaborating with a wide range of stakeholders.

Your Background

3+ years of experience in inbound marketing, ideally to small business owners

Experience running/managing ad campaigns (Google, Facebook, Instagram)

Experience with SEO - keyword research, blogging, 

Analytical skills to monitor and make iterative improvements to marketing efforts

Social Media management

Top-notch verbal and written communication skills

Excellent project management skills

Thorough knowledge of CRM software, preferably Salesforce

Bonus: Experience growing virtual communities through social engagement and events

Key Responsibilities

Research: Identify lead sources and create marketing messaging based on target market trends and competitive landscape

Create & Operate Marketing Campaigns: Ads, Blogging, Social Media, Events, Community Groups, and more! Create and manage reporting dashboards to track the progress and impact of numerous marketing programs

Lead Management: Build and manage lead nurturing programs to move prospects efficiently through the buying cycle, qualifying and scoring leads based on intent signals

Project Management: Collaborate cross-functionally with our sales and product teams to optimize our messaging, lead quality, and feature development

Compensation

$85 - 95k

Early Employee Equity

100% Health Insurance Coverage (Medical, Dental, Vision)

Employer HSA contribution

Unlimited PTO

Fully Remote position