Senior Content Marketing Manager - App Annie｜Meet.jobs

About the jobdata.ai is seeking a creative storyteller leader who can develop unique and compelling content that will engage our various audiences, digitally and socially. The person in this role drives the content strategy for the company and will collaborate with all the core functions of Marketing including Product Marketing, Market Insights, Demand Gen, Web/Digital, Creative, Customer Marketing and Field Marketing to create and manage a rich Editorial Calendar and specific content assets and content strategy across the marketing mix.

Something about us...

data.ai is the mobile standard and the trusted source for the digital economy. Our vision is to be the first Unified Data AI company that combines consumer and market data to provide insights powered by artificial intelligence. We passionately serve enterprise clients to create winning digital experiences for their customers.

We care deeply about our high performance culture and operate as a global team. We have set excellence as our standard, hold each other accountable, continuously push innovation and win with style. 

We are a remote-first company as we trust our people to get it done from the location that works for them. 

You will be responsible for and take pride in…

 

Define, drive and execute the brand voice for data.ai through an assortment of content including but not exclusive to the Blog, collateral, thought leadership, events, social, etc.

Own and drive a strategic Editorial Calendar and content maps that allow for transparency and predictability of development and promotion of content assets across channels

Determine how will our content stand out, tell our unique story, and be ultimately engaging across audiences

Drive content strategy and planning which is mindful of audience insights, personas, messaging, competitive information and feedback from product and solutions marketing and other internal domain experts

Be responsible for facilitating and executing outbound content marketing programs by linking cross-functional teams to drive content strategy alignment, workflow efficiency and content performance

Create compelling linkage across multiple mediums - panels, customer stories, event sessions, blogs, speakers, keynotes, social, and media.

Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with contributions to keyword optimization, content tagging and metadata management

Develop pragmatic and effective ways to measure content performance

Explore and implement in partnership with Creative, modern tools and best practices in making our content more engaging, interactive and digitally compelling

Think globally, working Regions and Localization teams on determining what and when to localize/translate

 

You should recognize yourself in the following…

 

Experience in a content, content marketing, digital content or related fields, in B2B or B2C

Exceptional storytelling and writing skills

A great personality

Creative and innovative

Experience in a corporate marketing, digital marketing agency

Broadcast and/or Journalism background 

High appreciation for collaborative thinking and active partnering

Excellent cross-functional collaboration with consensus-building and trust-building skills

An independent thinker with intellectual curiosity and problem-solving skills

Content lifecycle management and/or complex project management skills

Can map content to the journey of the buyer or other audience persona journey

Understands SEO best practices, keyword research and optimization

Familiarity with variety of inbound/outbound digital marketing, as well as paid, earned and owned channels

 

Some of the total rewards we offer…

 

Holistic wellbeing for all employees including a Wellbeing allowance and a Wellness Benefits bundle

A $1,000 (country equivalent) WFH allowance

Internet allowance for stable internet connection

Paid leave, so long as you promise to come back!

90 Day Passport program - work from anywhere in the world for 90 days / year. 

Got Lunch? We allow $15 per week expensed (country equivalent) for lunch

Unlimited access to the online learning platform Udemy to help you develop your skills.

Virtual initiatives and events to keep you connected with your colleagues.

Generous Employee Referral Bonus program. Earn up to $10,000 for a referred hire.

And much more

 

Ask your recruiter for a full list of total rewards and benefits specific to your region!

Yes, I want this job!