Senior Digital Growth Marketing Lead (Remote) - Aha｜Meet.jobs

About Our Team

We are a venture-backed, full-remote, growth-stage fintech startup, founded by Stanford and MIT engineers from Silicon Valley. Our team has experience in entrepreneurship, finance, and consulting in NY, SF, and Chicago. We are incubating a product and looking to hire an all-star team that can grow the business. Joining this team will put you at the forefront of startup innovation. You will be able to scale a first in class product. Our team is made up of builders, and you should be no exception!

More Information

• Pre-Interview Information
• Compensation Levels

About Aha

We're building the next NFT-Crypto wallet for Gen Z students in India & the US. We've created the first Learn-to-Earn ＆ EdBank in the EdFi industry.

More Information

• Aha White Paper
• Aha Site

Job Description

You’ll work closely with product managers and other team members to implement our content creating strategy. It’s a content marketing and communications role.

What It’s Like to Work Here as a Digital Growth Marketing Lead:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
3. Conduct marketing research and analyze data to improve marketing KPIs.
4. Devise and present ideas and strategies.
5. Compile and distribute statistical information.
6. Brainstorm and prepare creative copy.
7. Support daily operations and perform ad-hoc projects as directed.
8. Manage marketing team.
9. ROI-driven. Manage user acquisition, creative creation, and budget allocation to yield the best ROI
10. Track the effectiveness of user acquisition campaigns and implement continuous improvements and optimization
11. Develop content marketing initiatives to drive traffic, engagement and high-quality leads (incl. content development, distribution, and measurement) in potential new markets.
12. Management of content calendar and channels, including social channels & email distribution.
13. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
14. Manage both on-page SEO and off-page SEO for the company.
15. Conduct keyword research, content auditing, content gap analysis, SEO forecasts and link building activities.
16. Email marketing

Requirements

1. Bachelor’s Degree in Marketing or related discipline required.
2. Proven work experience with digital advertising platforms and techniques.
3. Experience in setting up and optimizing digital ad campaigns.
4. Strong technical marketing skills, including spreadsheets, web analytics, Google Adwords, Facebook Ads, GA, Mixpanel.
5. Up-to-date with the latest trends and best practices in digital marketing and measurement.
6. Bilingual in English and Mandarin.
7. Experience leading teams.

Salary Range

Compensation Levels - Monthly

Flexible working hours. Normal hours are not required. Full remote. Performance-based. Based on KPI, we will decide on discretionary bonus, full-time (with insurance) offer, and terms.

This job offers you

1. Flexible time, full-remote work
2. Full-time or fixed term (contract-based) employment
3. Performance-based rewards and bonus

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