Growth Marketing Manager - Shiftsmart｜Meet.jobs

Mission: What we do and why we need you

The mission of our Growth team is to build a thriving partner (worker) community, enabling our mission of building the leading platform for flexible work. Our partner base is the foundation of everything we do and you will play a key part in growing our community.

As a Growth Marketing Manager, you will own and manage several high value performance marketing channels in a bid to sustainably and rapidly grow our partner base in strategic territories. You’ll own partner conversion of each channel through creative testing as well as app and landing page optimization - ensuring consistent throughput of our partner funnel - all while maximizing partner quality and managing margins.

This role is based in New York City (HQ) with typically 3+ days per week in the office, and reports to our VP of Growth.

Outcomes: What problems you will solve

As part of the Growth team you will be responsible for:

• Managing a set of paid performance marketing channels to deliver partner growth targets across our portfolio of available shifts.

• Performing large scale analyses to improve paid channel efficiency via optimization, improve product conversion at every step of the partner funnel - including retention, and identify new opportunities for partner growth.

• Expanding to new high potential growth channels, across earned, owned, and paid media - to increase reach and improve our return on investment (ROI).

• Liaising with other members of the Growth team as well as Product and Engineering teams, to improve the lifetime value of each partner we acquire.

Competencies: Who you are

Do you have what it takes to efficiently and effectively scale the Shiftsmart platform to millions more partners around the world? Here are the attributes you’ll need to be (a):

• Channel expert: You have 5+ years of marketing experience, or similar tenure in an analytical role, and have owned the execution of performance marketing campaigns across Google, Facebook, TikTok, or other similarly scalable platforms.

• Analytically-minded: You have comfort with large data sets and the ability to derive actionable insights to improve our ROI, having worked in one or more highly analytical fields (marketing, finance, economics). Experience with SQL is preferred.

• 0 > 1 Thinker: You think creatively and are excited by the challenge of building new programs and campaigns from scratch.

• Pragmatic: You are able to identify challenges and opportunities, build approaches for each, and execute based on the estimated magnitude of impact to the business.

• Clear communicator: You are able to consistently distill ambiguous and/or complex topics.

• Outcome-driven: You are focused on and own the outcomes you create, not just the “means” and methods you use to create them.

Compensation philosophy

To provide greater transparency we share base salary ranges, which are based on role and level benchmarked against similar stage, high growth companies. Offers are determined based on multiple factors including skills, work experience, and relevant credentials.

In addition to competitive salaries and meaningful equity we offer the following benefits:

• Comprehensive healthcare coverage: We cover 100% of employee premiums for medical, dental, and vision care (60-75% for dependents)

• 401(k) match program: We match 100% on the first 3% of your contributions and 50% on the next 2% for a maximum match of 4%

• Generous, fully paid parental and family leave policies

• Pre-tax commuter benefits

• Unlimited and flexible PTO

• Collaborative office with fully stocked kitchen @ 1 World Trade in Manhattan

Equal opportunity employer

Shiftsmart is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Operating Principles @ Shiftsmart

Inspired by Leadership Principles @ Amazon

Execution Is Binary

We #GetShiftDone. We take immense pride in both the quality of our work and our relentless determination to deliver on our commitments. If we say we are going to do something, we do it.

We own the outcome with an unstoppable mindset through the finish line and are impatient to move the ball forward. This means we work really hard, execute with urgency, and ruthlessly challenge timelines for anything important. As a result, we do not defer responsibility to other teams or individuals. Instead, we take the problem as far as we can and only when needed ask others for help.

Each time a crisis or opportunity emerges we take the hill as one team, because we are allergic to the words “it can’t be done”.

Missionaries, Not Mercenaries

We before me. We believe in our mission to build a better world for workers. We understand why our work matters and take seriously how it impacts our customers and our partners. This belief permeates everything we do from the strategic to the mundane.

We are energetic, ambitious, and want to win. We constantly raise the standards for ourselves and everyone around us. We show up for our customers, our partners, and most importantly our teammates, and make every effort to build lasting relationships with each of them.

We do not measure success based on our titles or the size of our empires. This also means we put the needs of the business before the details of our job descriptions. Rather than fight for a bigger piece of the pie, we fight to grow the entire thing and recognize this is how to grow our careers too.

Inputs > Outcomes

We work really hard. Fundamentally changing how labor works is not easy. It often requires long days, late nights, and weekends to deliver on our commitments. We lean into this challenge.

We focus on the process. We think in terms of value chains and appreciate that a bad process with a good outcome is simply dumb luck.

We lead with data. We use facts, not fiction, to build narratives and make decisions. To do this we prepare written memos in advance and resist the urge to engage in endless water cooler what ifs, because we value the time and attention of our teammates.

We hire and develop the best. When we decide to hire a new team member, we do so because we believe they will increase the talent density on our team. We view ourselves as leverage maximizers rather than inconvenience reducers and strive to increase the output of everyone we interact with.

Honesty Over Harmony

We share the truth even when it is painful. We do not, however, share the truth callously to hurt people’s feelings or make them look bad. We also assume positive intent. If someone is not delivering in a way that we need, we ask them and tell them before assuming the worst.

We embrace mutual feedback. As people leaders we care more about our team’s growth and success than how much others like us. As individuals we seek, accept, and apply feedback. We do not give or take feedback personally because we understand it enables us to learn and grow.

We tell the truth to ourselves. We reject a pollyannaish view of our world. Instead if something isn’t going well that we are responsible for, we call it out. And when someone calls out their own truth that may be less optimal, we don’t punish them for it.

We have the meeting in the meeting. If something is broken or we disagree, we call it out and say something in the moment even if it feels uncomfortable to do so. This means that if something is broken, we do not just accept it and complain later.