Product Marketing Lead, Emerging Products - Klaviyo｜Meet.jobs

We’re looking for a scrappy, entrepreneurial Product Marketing Lead to join our Platform PMM team. You’ll be working on “the next big thing” here at Klaviyo, aka emerging products. This includes new marketing channels that we may launch, or adjacent solution areas that we explore and decide to go after.

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You’ll be the GTM partner for our Klaviyo Ventures team, which explores new technology and product areas to foray into. It’s a scrappy team focused on going from 0 to 1. You’ll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.

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If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!

How You'll Make a Difference

• Researching the market landscape of new product areas we’re exploring – including TAM/SAM, competitors, packaging & pricing, and much more
• Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
• Launching new, innovative products and features into market that cut through the noisy landscape
• Crafting differentiated positioning and messaging to test and establish for new products
• Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
• Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you’ll launch
• Architecting a scalable GTM plan once we find PMF and establish revenue run-rate for new products

Who You Are

• 6+ years of experience in B2B SaaS product marketing roles
• Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
• Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
• Taken new revenue-generating products and/or features to market from 0 to 1
• Love and thrive in a fast-paced, dynamic environment
• Experience in e-commerce and retail industries a big plus