1. 協助建置英文跨境電商購物平台,協助上架商品、審核產品文案、規劃網頁內容。
2. 負責網購平台管理營運,如;廣宣行銷活動、SEO SEM優化、售後客服。
3. 行銷活動提案與執行,具備EC電商B2C網路購物平台操作經驗。
4. 跨境電子商務平台AMAZON、EBAY等平台實際操作經驗 。
5. 廣告效益分析評估與管理
7. 熟悉網路與社群行銷經營及網購零售業行銷
8. 數據導向思維,了解數位行銷趨勢
9. 熟悉 Google Analytics 等分析工具及理論
10. 擅長使用網路工具如 Slack、Trello、Wrike、Dropbox Paper 等
加分技能
1. B2C 平台商品操作, 經營管理及品牌官網經營經驗
2. 行銷數據統計分析及成效追蹤。
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ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
You will be leading a team that executes against the following
• Full responsibility for hiring/budgeting/goal attainment for the team
• Website & Online Marketplace listing management
• Data Analytics develop reports, analyze trends, present conclusions to cross-functional teams and recommend products for development.
• Marketing Launch Coordination
• Multi-Tasking of various one off projects.
• One off admin projects
• Track and use detailed analytics to drive data-driven pre- and post-launch product decisions
• Ensure merchandizing placement of all key products on the marketplace to meet sales and market share targets.
• Optimize, titles, keywords, and product pages on major marketplaces via flat file and software (Amazon, eBay, Walmart, First Party Website)
• Use marketplace tools to analyze post-launch data for optimization and reporting
• Review competitive offering to help build the product lifecycle of our portfolio of products
• Collaborate with the Creative team to create differentiated content in order to optimize funnel conversion.
• Drives sales through the optimization of product assortment and category expansion
• Present status reports and analysis to Brand Managers
• Work with all marketing and creative teams to access all possible tools to optimize product and placement.
The Pursuit of Better - Breathing life into products that bring meaning to people’s lives