Growth and Marketing Lead - Homage|


7K - 12K SGD Monthly

Required skills

    Job description


    · Conceptualize, spearhead and execute on customer and supply acquisition strategies to maximize Homage’s reach and customer acquisition

    · Obsessively uses data and insights to drive marketing decisions. Develops deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact 

    · Lead performance marketing and social media team to execute on online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel

    · Manage PR initiatives, partner with sales and cross functional partners to deliver scalable stories that demonstrate the value of Homage to potential customers and caregivers

    · Plan and develop thought-leadership materials designed to enhance our industry and customer’s understanding of our industry’s problem, Homage’s solution and value proposition, as well as Homage services

    · Develop marketing collateral that can be used by our sales and operations teams to promote and educate clients/partners on new products/features to engage clients/partners 

    · Work closely with cross-functional counterparts to ensure product cohesion and scalability for advertising messaging, campaigns and product launches


    · Obsessively data- and scale-driven, enjoys hacking together innovative and valuable ways to maximize reach and ROI, growth and customer acquisition. 

    · BA/BS degree preferred or relevant experience in lieu

    · At least 5 years and above of relevant professional experience

    · Demonstrated success in driving growth and marketing and customer acquisition efforts in a technology, internet and/or startup environment

    · Good working knowledge of the advertising, promotion, and marketing industries in Singapore 

    · Functions as an active participant, demonstrates reliability and communicates constructively as a strong team player

    · Excellent communication skills in English - written, verbal and presentation 

    · Experience supporting and enabling a sales organization in addition to spearheading cross-functional projects

    · Experience in a marketing role at a startup or healthcare a plus

    Bonus Points:

    · You are a natural storyteller - you know how to distill a complex movement into a simple, compelling story, whether in 140 characters or 4 min video.

    · You have great empathy and are able to see the story from every character's perspective

    · Proficiency in Chinese or Malay a huge plus

    · You understand the world today doesn't care about what you have to say, it cares about what they think is worthy of hearing

    · You are proficient with social media, and you are a natural evangelist: you like to share news of great things with your friends

    · You communicate well, in writing or in person

    · Performance (digital) Marketing experience (SEM, FB, Mobile, etc.)

    · Graphic design and HTML skills a plus

    · Experience and existing network with media relations a plus

    · You work well with teams

    · You thrive in a startup environment

    · You are an avid reader of all things related to marketing and branding.

    · Not required but we would love it if you include a link to a writing sample or personal portfolio 


    What’s it like working at Homage?

    Working at Homage is fast-paced and filled with a sense of teamwork, friendship and mission, where everyone is working hard at building an impactful product that people love and making a real difference in people's lives.