What you’ll do
- Own Cubo’s social presence, including FB fan page & VIP group to increase overall brand awareness and engagement.
- Plan and optimize leads generation & nurturing processes through content marketing. Including:
- Manage editorial calendar
- Plan resourcing of video, copy, design editors to build engaging content (e.g., video, EDM, blog posts, landing pages, ebooks, etc.)
- Running customer campaign to collect UGC
- Customer review marketing
- Influencer marketing
- Stay up to date understanding of the various social media platforms for business use
- Establish dashboard and continually refine the nurturing funnel.
- Works cross-functionally with product, engineering, design, marketing, and services.
* Professional fluency in English and Chinese.
* 3+ year in PR, social media, content creation or influencer relationships.
* Storytelling capabilities that effectively move specific audiences to action.
* Bringing new ideas to the team and moving at a fast pace to hit goals.
* Skilled in blogging, writing, SEO, or visual content.
* Bonus points in design or video editing.
* Must love, love, love babies!