Consumer Lifecycle Management Lead - Lomotif｜Meet.jobs

We are looking for a vibrant and excited individual to join our team and own the following tasks

• Partner with marketing team to analyse marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention and cross-sell
• Effectively translate analytics into clear insights and actionable recommendations
• Manage auto marketing email triggers and batch campaigns throughout the customer lifecycle
• Partner with community, customer success to drive the development of email communications and marketing asset to nurture user relationships
• Drive innovation in evolving marketing programs most effectively at engaging the different countries user
• Forecast results from various tactics and advocate for resource prioritization
• Articulate program strategy and communicate results to key stakeholders
• Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-results

Requirements

• Min 5 years of experience working within high growth/tech in a customer experience/relationship management role
• Hands on experience with Marketo, SFDC, Tableau, Google analytics, Optimizely or similar tools
• Familiarity with online marketing metrics and key performance indicators
• Good understanding of the digital marketing landscape