Director of Marketing - BlueX Trade｜Meet.jobs

Position 

We are seeking a Director of Marketing with strong B2B digital experience. The successful candidate will have proven success in the development, execution, and measurement of compelling and effective marketing programs in digital B2B industries.

Responsibilities 

• Act as the voice of the customer by developing deep customer insights and capturing their story through testimonials, case studies etc. 
• Develop product positioning and messaging that resonate with our target personas. 
• Develop and manage all marketing campaigns (direct, partner and organic channels). 
• Ensure proper success metrics are established, tracked, and measured for all marketing efforts. 
• Create compelling content to drive inbound leads and support the sales team during pre-sale phases. 
• Manage all marketing vendors (SEM, PR, Copy) to optimize outcomes. 
• Optimize landing pages, ad copy, and email content for maximum conversion rates.

Required Skills/Experience 

• Minimum 3 years’ experience in a mid-to-senior marketing position for a B2B digital product.
• Bachelor’s Degree required. 
• Minimum 2 years’ experience managing relationships with agencies and independent contractors responsible for content creation and lead generation. 
• Strong analytical skills and ability to translate complex data sets to concrete business recommendations. 
• Excellent verbal and written communication skills. 
• Ability to manage multiple projects simultaneously. 
• Proven success in fast paced, highly demanding environment.