Marketing & PR Manager - Xanpool｜Meet.jobs

XanPool is looking for Singapore based marketing manager to join our team.

We are a Fintech Infrastructure company that makes sending money and cryptocurrencies across the world faster, cheaper, and lower risk by automating domestic payment methods, and using high liquidity crypto-currencies/stablecoins.

Our software essentially makes various domestic payment methods (like PayNow in Singapore, Venmo in the USA, UPI in INDIA, FPS in HONGKONG, AliPay, etc.. ) interoperable with one another. Imagine being able to send a Venmo transaction in the United States, to top up your UPI bank account in India.

About Role:

XanPool is looking for a Marketing & PR Manager to join and lead marketing and PR. Your role will focus on growing XanPool’s B2C customer base through paid acquisition across both app and web. You’ll own end-to-end channel strategy and execution for our paid search channels, ensuring that one of the first touchpoints a customer has with XanPool drives action.

What you’ll do:

Manage day-to-day operations of paid channels in order to drive towards ambitious user growth goals while maximizing ROI

Work closely with ad and PR network partners to develop and execute on channel strategies and to capitalize on latest channel technology

Develop and maintain VP/SVP/C-level relationships with key executives of vendor companies.

Take an organized and data driven approach to opportunity mapping as well as measuring productivity and revenue forecasting.

Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to the growth marketing team and cross-functional stakeholders

Partner with design, product, and engineering teams on landing page optimization

Up-level channel performance and insights to marketing and product leadership

Assist in the ongoing development of the sales and business development teams to drive profitable growth and market share.

What we’re looking for:

5+ years working in marketing and PR. And 1+ years of experience with crypto marketing.

T-shaped acquisition channel skillset: you have deep experience in paid search but are knowledgeable enough in other channels to hit the ground running

Strong technical acumen and project management skills coupled with analytic expertise in revenue forecasting, business planning, and pricing.

Experience managing paid search / SEM programs end-to-end - from campaign execution, to landing page optimization, to reporting and performance analysis

Ability to create and transform marketing strategies while remaining dedicated to critical processes including funnel management and mapping all available opportunities within target accounts.

You're hypothesis-guided and are used to prioritizing a large number of ideas against a finite amount of resources

Adept at leveraging data visualization tools like Looker, Tableau, or Chartio to manipulate data and extract insights

Reasonably connected to crypto, payment South East Asia, and Asia.
Exceptional written and verbal communication skills