BurnAlong is a fast-growing B2B health and wellness platform with a powerful mission to improve people’s lives through better health outcomes (see Inc’s feature on how we are pioneering an approach to wellness that actually works).
As our Director of Demand Gen you’ll be entering a high-paced environment that requires you to roll up your sleeves and focus on execution while also giving you the freedom to help shape the marketing strategy and organization as we grow.
This is a high leverage, high visibility role with a tremendous opportunity to build a marketing organization to support the rapid growth (100%+ YoY) of the company as we scale past the hundreds of companies and hundreds of content partners we already work with.
About the team
While we are still small, the marketing team is a tight-knit and growing squad at the center of a lot of the company’s strategic priorities.
Our marketing team supports efforts across traditional enterprise sales, growing our content partner ecosystem, and helping scale customer marketing for product users. It’s no exaggeration to say you’ll work across every team in the company to build, launch, and iterate campaigns and test new growth strategies. That requires flexibility, a rigorous ability to prioritize, and an ability to design systems and teams to scale what works.
• Lead a team to successfully develop a comprehensive, full-funnel demand generation strategy for both sales and our partner (content) ecosystem
• Design and execute (or oversee execution of) end-to-end marketing campaigns
• Build repeatable marketing playbooks and systems that can be measured, constantly iterated and scaled
• Own all Paid and Earned media including SEM and paid Social channels
• Implement SEO strategies to increase qualified organic search
• Scale customer marketing across channels
• Define goals for your team and manage against measurable indicators
• Develop collaborative partnerships across the organization to identify, launch and refine demand generation strategies. This will include working with sales, engineering, customer success, product, and the partnership team
• Getting to the root of issues and then intelligently implementing tools and technologies to get the job done (technology is not a panacea for problems so a deep understanding of the core challenges and constraints is critical)
• Being a magnet for talent that can attract, hire and develop exceptional talent as we build a world-class demand generation capability
• Set a tone of high standards, customer obsession, disciplined decision making and as someone who just gets stuff done.
As a leader you have:
• 5+ years of demand generation leadership experience at a fast-growing technology or healthcare company
• Clear, fast and hard earned career progression
• Track record leading and developing high performance teams
• Experience managing agencies and other vendors preferred
• No fear of rolling up your sleeves and executing (this is a must)
As a demand gen expert you have:
• Expertise in multi-stage demand gen funnels and related technologies including marketing automation (e.g. Hubspot) and CRM
• Experience working with B2B sales teams
• Understanding and experience selling digital products with moderate to high price tags into enterprises
• Proficiency across multiple acquisition channels, including but not limited to organic, paid and referral
• SEO / SEM expertise
Competitive compensation commensurate with experience, plus stock options.
This is a rare and exciting opportunity to join a startup that already has global momentum. Check out our site for more: www.BurnAlong.com.
Apply today - we want to hear from you!