Digital Product Analyst - 美商亞洲美樂家有限公司台灣分公司｜Meet.jobs

Job Summary
A Digital Business Analyst is responsible for working with the Digital Product Manager in defining new product development requirements and supporting the existing product maintenance. They will drive website feature development and functionality enhancements related to Melaleuca.com. They will collaboratively work with the user experience/design group, sales, business development, marketing, customer care and technical development. Must be able to balance small scale urgent tasks with innovative website improvements and to enhance Melaleuca’s website effectiveness and overall user experience.

Roles & Responsibilities
• Define, gather and analyze business and product requirements that include marketing, design and development input.
• Solicit and analyze user feedback to drive improvements to the user experience with a continual focus on customer satisfaction.
• Produce and maintain functional requirements documentation. This may include business cases, site interaction flowcharts, use cases, requirements documents, specifications and schedules
• Support the Product Manager in maintaining tactical alignment with strategic product roadmap.
• Develop specific recommendations on how to drive customer engagement, product purchase and satisfaction.
• Track and drive improvements to Key Performance Indicators.
• Evaluate the effectiveness of new and existing web features.
• Work closely with the web design team, project management office, and web development teams to manage the execution of new features.
• Work closely with cross functional teams including marketing, sales, customer care and business development on web product launch planning.

Qualification:
• 2-3 years of business analysis, project management, or product management experience required.
• A proven track record of successful product implementation and an understanding of product life-cycle management.
• Direct experience in e-commerce or online marketing, preferably in product management or web marketing.
• Results-oriented. Attention to detail in interpreting stakeholder inputs and translating their needs into an actionable product road-map.
• Written and verbal communication skills are critical.
• Experience analyzing and interpreting consumer and customer insights.
• Ability to translate qualitative and quantitative data into desirable product features and capabilities.
• Experience leading or working in cross functional teams formed to produce a web-based business solution.

Just as important as your experience and skills will be the following characteristics and competencies:
• Analytical problem solving skills are critical to success in this role.
• A collaborative approach and willingness to engage in an environment of active idea sharing.
• Sharp organizational skills and the ability to multi-task in a fast paced environment.
• The ability to produce consistent quality under deadline pressure while paying careful attention to detail.
• Ability to communicate candidly and maintain strong stakeholder relationships.
• Self-motivation and a strong sense of ownership and accountability.
• Ability to handle confidential information.