Duties and responsibilities:
- Develop and execute a robust and comprehensive customer-centric marketing strategy
- Lead marketing efforts with a focus on growing revenue
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Track KPIs on a regular basis and present reports
- Work with sales and business development teams to generate new sales target
- Use data and reports to make evidence-based decisions
- Analyze the company's marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
Requirements and qualifications:
- 3 years’ experience in marketing in a B2B environment, ideally in Payment
- Understanding of the start-up's ecosystem and the tech scene
- Being customer-centric Self-motivated, pro-active and enthusiastic, while also maintaining a very "hands-on" approach
- Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, etc.
- Regularly produce and present reports
- Excellent organizational and time management skills
- Good communication and interpersonal skills
- Excellent presentation skills
- MA in Marketing, Management or similar relevant field
- Addition marketing certifications are a plus