Marketing Manager - EMEA - Practice Ignition｜Meet.jobs

The Marketing Manager - EMEA, is a new role in the global marketing team with the goal of accelerating Practice Ignition’s expansion in our core markets. Reporting into the Head of Region, you will be responsible for planning and implementing the EMEA regional marketing plan to drive brand awareness, customer acquisition and customer engagement across the entire Practice Ignition sales funnel. You will work in conjunction with globally matrixed Marketing functions and local Sales, and Customer teams.

We are looking for a digital native, with experience in SaaS and preferably the B2B Professional services industry. You will need to be confident in your ability to deliver results, set targets, identify areas for development, and guide the local region in digital marketing strategy. The role is based in the UK but will cover our operations across EMEA.

Responsible for:

• Develop and execute integrated marketing plans across the entire customer lifecycle to achieve marketing target that drive both new and expansion revenue
• In collaboration with Head of Marketing and Head of Region, manage marketing budget to achieve return on marketing investment metrics
• Manage the regional marketing calendar for both lead generation and customer marketing activities
• Plan and execute PI’s participation at industry events - virtual and in-person
• Report on campaign success
• Collaborate with the sales team to optimise lead quality, and marketing processes
• Collaborate with design & content team to ensure messaging and design is aligned with the PI brand
• Manage relationships and negotiate contracts with suppliers

Requirements

• Proficiency using the tools of the trade: Asana, Confluence, Google Work, HubSpot, Sketch or Adobe Creative Suite, Zapier
• Excellent written communication for copywriting emails, social posts and landing pages
• Articulate verbal communication skills for speaking with suppliers, event partners and customers
• Smart time management and organisational skills
• Ability to show initiative, be flexible, and solve problems on the run
• Basic understanding of marketing design
• Open, positive attitude towards change and personal development
• Self-motivated and driven to make an impact; ability to execute with minimal guidance in a fast-paced environment
• Track record of planning, executing and measuring integrated campaigns that leverage email, webinars, social and trade publications
• Willingness to learn and understand the Practice Ignition product and value proposition

Who you are

• You have a high attention to detail
• You don’t shy away from feedback and you take it on board
• You have terrific communication skills – both written and verbal
• You’re systems and process driven
• You’re happy to be flexible when things don’t go to plan
• You’re an organiser at heart
• You feel most comfortable working to deadlines
• You thrive off working in a team

Company Values

**We are better everyday

We work without ego

We are smarter together

We hero our customer

• We engage in robust and articulate dialogue while maintaining an open mind
• We are effectively work autonomously, but also with a strong team ethic. We may reward individual effort, but we most certainly play as a team in everything we do
• We have the ability to focus yet still have a laugh in high-pressure situations
• We are comfortable working with globally distributed teams who bring together complementary skill sets
• We are proactive learners, and encourage the continuous development of our skill-sets
• We are passionate about delivering services to our customers and able to champion their needs
• We are able to think creatively and develop solutions for our customers

Key Internal relationships:

Sales, Marketing, Operations, Account Managers

Apply Now

Practice Ignition is an equal opportunity employer and conducts its employment practices based on business needs and in a manner that treats employees and applicants on the basis of merit and experience. If you require assistance in your application please contact benn.nicholson@practiceignition.com