VP-Head of Marketing - HealthyHealth｜Meet.jobs

Company Description
https://healthyhealth.com/

HealthyHealth: A New Standard for Life and Health Insurance Underwriting

Be part of the transformation with Tech and Data of an entire sector from its core. It is now all about scaling up a pioneer and writing history.

The HealthyHealth model uses digital data to calculate the risk of diagnosis for over 800 conditions, along with Extra Mortalities and Morbidities, saving applicants hours filling out long insurer questionnaires or visiting the doctor, and disrupting the traditional underwriting process for the benefit of the early insurers.

• Founded 2017
• Scaling up
• Raised ~£3m
• Named one of Forbes’ “20 Tech-For-Social-Good Startups To Watch” In 2020
• 15-45 Employees
• 5-10 Developers
• Big data & analytics - HealthTech - InsurTech

You will help us spread the transformation with a range of clients and partners from small to top-tier Insurers, re-insurers, and MGAs in Europe, APAC, and North America.

Job Description

• You will be the Global Head of Marketing of HealthyHealth, setting up and managing the whole marketing and communication effort of the company.
• We are looking to revamp our marketing strategy from the ground up, both in a macro, regional level, as well as a micro country-specific level.
• You will have a huge impact on the company scaling up and the autonomy to drive it to the top awareness level among the leaders in the Life and Health insurance industry especially in the EU, North America, and APAC.
• As part of the central team, you will collaborate with the sales team, the CEO, and the product team to understand and clarify our key products, the main global and local pain points addressed, our target audience, and strategy, etc. You will be supported by local agencies and internal resources.
• Marketing budget in the « 6 figure » range

Responsibilities will include, not be limited to:

By leading the marketing and communication effort, you will collaborate with key internal stakeholders, choose and manage external agencies as well as internal resources.

• Brand Management ( & positioning): defining the key assets, strengths, and client personas (per the main zone), main product and problem, etc. All in collaboration with the Sales and Operations team.
• (Service) Marketing strategy: Marketing channels, marketing investments/priorities, communication strategy, approach adjustment per country, etc.
• Brand image definition with an external agency: logo, values, tone of voice, etc.
• Marketing material & media pack preparation for digital media with external agencies: website, social media, events, communication posts, etc.
• Planning, delivery, and analysis of various communication campaigns (for brand awareness and lead generation): digital campaigns, communication/participation in B2B events, PR. Defining and managing marketing targets and associated budgets.
• Company communication: with the objective of lead generation (marketing campaigns), and crisis management (Press relation and communication).
• The final objective is to review our brand, communication, and marketing effort to make it as powerful as possible in the different target markets so many more initiatives may be driven by you with that single purpose.

Qualifications

You have contributed to scale up an InsurTech or a FinTech internationally and know about the required fast pace! You know how to deal with global teams and agencies spread across APAC, North America and Europe.

• Collaborate with and coordinate stakeholders (Sales, Design, Product, IT, Operations) towards a shared marketing strategy and product/service definition.
• Management of agencies (communication, marketing, branding, digital)
• Operational skills in planning and delivering marketing campaigns but also PR & event management
• Global / international experience both from a macro perspective and a more micro, country specific level
• Operational skills in marketing material design and proof review (at least writing, better with image, video and other digital material)
• Strong English written skills and communication
• Experience in B2B marketing in several countries, preferably in the insurance industry

If the sky is the limit, then you are on the right track to be the Head of Marketing and communication of the next FinTech unicorn.

Benefits:

• Small, autonomous, multi-cultural teams of 3 to 5
• No micro-management
• Contribution « as a founder »
• Located in London
• Remote working and adjustable schedule possible
• 2 annual « week together abroad »
• International visibility
• Salary of 75k-95k pa, based on experience
• Company laptop
• Access to the Founders Factory and Plug and Play community
• 28 holiday days + Bank Holidays
• Paternity/maternity leave
• Pension scheme
• Office in Central London