【資深 CRM 經理】Senior CRM manager - Positive Grid｜Meet.jobs

We’re looking for a senior CRM manager who is responsible for development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs, roadmaps, and Consumer Relation strategies for global marketing.

【What You’ll Do】

• Consumer contact strategy: Manage digital consumer contact and delivery KPIs and lead the strategy to maximize consumer engagement.
• Audience segmentation: Curate and optimize consumer contact lists effectively to increase personalization capabilities.
• Delivery: Use demonstrated best practices to ensure optimal delivery results in multiple digital channels, especially email.
• Conduct regular QA assessment of all CRM activities in marketing and support team, to ensure keeping optimal results.
• Prioritize conflicting needs, handle matters expeditiously, proactively, and follows through on projects to successful completion.
• Responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution.

【Who You Are】

• Bachelor’s degree in marketing, IT, PR, business administration, economics, finance, or any other related field.
• At least 5 years of experience in a direct marketing environment, including acquisition and retention marketing, is also desirable.
• Excellent interpersonal and communication skills.
• Fluent speaking and writing English.
• Superior product knowledge, having music background is a BIG plus.