Enterprise ABM Marketing Lead - Matterport｜Meet.jobs

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Matterport is leading the digital transformation of the built world. Our groundbreaking spatial computing platform turns buildings into data making every space more valuable and accessible. Millions of buildings in more than 150 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing.

We're excited to announce that Matterport will be publicly listed on NASDAQ this year. It's an exciting time to join us!

THE ROLE
Reporting to the Sr Director, Revenue Marketing and Operations, this Senior Account Based Marketing (ABM) Manager will support our Global Enterprise sales team by strategizing, planning and executing on ABM programs. This includes working closely with our Enterprise account leads to develop compelling high-touch, high-value programs, building campaign assets and sales enablement tools, training the sales team, and leading the charge on executing and writing multi-channel ABM campaigns.
To be successful, the candidate must have previous ABM experience, strong project management skills, work with a sense of urgency, be an excellent storyteller and direct-response writer, and have the ability to build trust with our internal experts and partner closely with sales.

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Responsibilities

Take ownership of ABM programs: planning, organizing, and management of the internal & external resources required, hitting key deadlines to ensure successful launch. Program elements will include, but is not limited to: creative themes, messaging, contact research and list building, high-value offers, digital ad strategy, direct mail and gifting, emails, landing pages, content, sales templates & tools, sales training, etc.
Develop multiple ABM strategies for 1:1 account targeting, 1: few programs, and 1:Many tactics designed to generate response and assist sales in penetrating global accounts.
Work closely with marketing operations to configure systems, create & test program assets, provide sales alerts and ensure rep visibility, build a measurement plan, and compile data and report on performance by channel, tactic, offer, message, etc.
Partner with customer marketing to drive upsell and cross-sell demand at key customer accounts
Requirements

Bachelor's degree or higher plus minimum 5-7 years running end-to-end B2B marketing campaigns from strategy to execution to measurement and reporting.
Account-based marketing (ABM) experience and knowledge of ABM best practices.
Successful track record of developing and managing multiple marketing programs simultaneously, including hands-on experience supporting a global field sales team.
Experience developing new content, assets, videos, high-value offers, and sales tools to be used to generate responses from key targets
Data-driven, continuous learning mindset, with an interest in testing, measurement, and ongoing optimization.
Proficient with Marketo and Salesforce, including data manipulation, building campaigns, tracking, measurement, and reporting
Experience with ABM tools and tactics is a major plus, such as: targeted digital ads, direct mail and gifting automation, analytics and reporting, data enrichment, and account intelligence, website personalization, high-value offers, micro-events, etc.
Direct response writing proficiency is an absolute must.
Matterport is an equal opportunity employer.