Senior Digital Marketing Manager (Events) - EventX｜Meet.jobs

About EventX:

Founded in 2014, EventX is one of the world’s leading providers of event management software platform that specialized for Asia for both event organizers and participants catering to over 100 countries and organizing over 10,000 events with over 5 million attendees. The award-winning company offers both virtual and hybrid event solutions used by all top-tier companies including Apple, Alibaba, Amazon, Reed Exhibitions, Informa, etc

Benefits

•  Work in a really promising industry and vertical (virtual events has been one of the most invested industries in 2020)
•  Unique Dynamic Salary System (Guaranteed extra bonus for according to performance)
• Opportunity to work at a disruptive startup with expanded responsibilities
• Stock options available (for critical contribution shown)
• Massive financial reward upon success
• Collaborative startup culture that really makes a difference and drives impact

EventXtra is looking for a highly creative and dynamic marketing manager to join our group of talented, young, friendly and growing team based in Hong Kong. You’ll be working closely within the Marketing team consisting of SEO specialists, SEM marketers, designers and others. You’ll have an enthusiastic approach to organizing and managing events, and have the ability to take the initiative and drive virtual events.

About the Job

• You will be helping to drive the global event marketing strategy. You will be a passionate event marketer and understand how events help generate important leads for the company
• You will be responsible for the ideation of virtual events topics, as well as the planning and promotion of the virtual event. 
• You will have hands on experience of promoting virtual events on a low budget, with maximum results through growth hacking techniques
• You will have the marketing knowledge to know how to use other marketing verticals like social media, email marketing, SEO, SEM and partnerships to boost event popularity. 
• Assisting with web analytics, keyword research, and competitor analysis
• Driving events and campaigns both on the ground and virtually 
• Using and developing our social media channels to become effective communication channels to new and existing clients 
• You will be responsible for the post event success, and ensuring that we are able to use the event to provide high quality downloadable content on our website to generate even more leads
• Mentoring junior members of the team and being a role model for marketing within the entire organisation

About the person

• A deep knowledge of virtual event marketing with proven experience in driving campaigns to increase traffic, leads and conversions 
• Experience in running campaigns, project managing events both physically and virtually
• Experience in managing agency partners and direct reports 
• Proficient an understanding of what constitutes good digital performance analysis on different platforms
• You will need to be data-driven to prove your hypotheses
• A self starter and possess the ability to ‘own’ projects without managers assistance in teaching and training
• Excellent communications skills in both English & Chinese