Global Audience Profiler - 17LIVE｜Meet.jobs

Responsibilities:

• Lead analysis for identification, definition and profiling of live-streaming users and potential users globally
• Develop insights and recommendations to target and motivate both current and potential users of live-streaming apps
• Size the market for live-streaming and identify growth opportunities
  
• Segment the market, and identify key drivers of usage
• Develop demographic and psychographic profiles of live-streaming users
  
• Develop a memorable narrative of our current users, and help define our prospects
  
• Work closely with marketing and product teams to ensure that we target our users and prospective users to maximize growth
• .Work with cross-functional teams in the US, Japan and Taiwan to utilize quantitative insights from audience research
• Design and manage quantitative measurement of live-streaming audience trends and preferences
  
• Develop clear definitions of live-stream audience targets, characteristicsand needs
  
• Measure market penetration of live stream brands globally
• Define the competitive set for live-streaming products
• Develop written research reports and present the results of findings to key stakeholders

Requirements:

• Master’s Degree with an emphasis on demographics and audience analytics; at least seven years experience in the field
  
• Global research experience and expertise in entertainment platforms
  
• Extensive experience with segmentation and targeting4.Familiarity with digital audience measurement including engagement, watch time, content consumption, monetization, and competitive set
  
• Knowledge of trends in live-streaming and audience characteristics
  
• Mobile app measurement experience and familiarity with leading entertainment, gaming and social platforms
  
• Experience working with cross-functional teams including engineering, product, design, marketing and analytics
  
• Working knowledge of when and how to apply relevant research techniques to identify and profile mobile app users
  
• Deep expertise in statistics, audience measurement, and targeting methodologies
  
• Position requires a high tolerance for ambiguity, working across a very diverse group of stakeholders, and odd-hours that skew toward the evening
  
• Fluent in Japanese with strong English communication skills