PR Manager - Catheon Gaming｜Meet.jobs

Catheon Gaming is the fastest growing Play-to-Earn gaming studio in the world with games such as Solchicks (#1 Play-to-Earn game on the Solana blockchain with ~USD $2b in market capitalization: solchicks.io) under our umbrella. Some of the projects within our portfolio include SolChicks, Seoul Stars and Catheon Capital.

Solchicks is the #1 ranked Play-to-Earn game on Solana, with a token market capitalisation of USD4bn and with >700,000 community across its social channels. Overwhelming traffic on the listing launch took down the entire Solana blockchain.

Seoul Stars (seoulstars.io) is the 1st ever sing-to-earn game built around a virtual idol metaverse, created in partnership with a Korean K-pop agency and endorsed by famous K-pop stars.

Catheon Capital (catheoncapital.com) is an investment fund targeting the broader blockchain gaming and entertainment landscape.

Some of our notable achievements:

• We started the company less than 3 months ago and have already raised $50m from over 400+ VC's / KOL's / famous angels and currently listed at a $2 billion market capitalisation
• #1 Play-to-Earn game on the Solana blockchain and #3 overall, #1 hottest NFT collection on Solanart and on CoinMarketCap
• Community of over 700,000 people on our Twitter, Discord, Telegram
• Top-tier business team (McKinsey, Wharton) combined with a world-class gaming team (MapleStory, PUBG, Dungeon Fighter, Tera)
• We are also growing other organic gaming titles like SeoulStars (seoulstars.io) which is a collaboration with a famous K-POP agency to create the first sing-to-earn gaming title

We are looking for a Public Relations Manager who is able to bring their expertise and existing media connections to tell our exciting story and help us reach a bigger audience with the speed of light.

What should you expect from this role:

• You will create and lead global public relations strategy for SolChicks
• Drive all external digital and offline communications activities and campaigns for SolChicks globally across multiple regions
• You will increase SolChicks brand awareness, by informing and educating key media stakeholders on our mission, on our notable accomplishments, upcoming key milestones, and overall value proposition of SolChicks as the top play-to-earn game on the blockchain
• You will help our strategic growth efforts by driving marketing leads and client acquisition
• You will be a key partner of our marketing and partnerships team to create an impactful Media and PR communications program that is specifically targeting the NFT / Crypto / Gaming and Blockchain technology channels
• Be a catalyst to lead SolChicks external engagements with the media
• Introduce a non-traditional PR approach to structure and roll out integrated, strategic, impactful and measurable campaigns to elevate Brand Comms
• Strategize and rollout PR coverage for our executive team, with in person media appearances, interviews and press coverage
• Create a content library that is accessible through social media channels and SolChicks.io website
• You will have oversight on press releases, crisis management and corporate social innovation (CSI) communications

What does success look like for you;

• You will have a minimum of 5 years of regional/global public relations and/or media relations experience to bring into this role
• You must have a solid understanding of Blockchain technologies, be familiar with Crypto and NFT products and have a key interest in or previous record of covering the Gaming sector (online gaming / console/ esports / p2e)
• Able to create online and offline content communications and PR collateral, proof content, produce press materials, strategize media outreach, PR planning, and support brand communications objectives
• Track record of successfully launching digital PR campaigns and consistently securing positive media coverage, preferably in FinTech
• Excellent communication skills with native level English speaking and writing capability. Additional Asian language would be an advantage
• You have experience managing senior stakeholders, become a trusted advisor to the leadership team and help navigate SolChicks through ever-changing market conditions
• You will be a champion of multitasking, work towards tight deadlines to ensure the success of this start-up enterprise, be able to identify potential challenges ahead and act quickly to resolve them using sound judgement.
• You will manage the PR budget, take an active role in organizing and participating in events and identify relevant online and offline industry gatherings and strategize outreach efforts
• You will be an excellent team player, always transparent with peers and an effective internal communicator. You will lead your PR Comms team, and enjoy hiring and training juniors