The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met.
1. Manage from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life.
2. Delivers the operating plan: the achievement of growth objectives including market share, revenue, profit, and return on investment for all the channels/categories of business and/or key customers.
3. Plan and execute the 3~5-year product roadmap & strategy.
4. Deliver MRD(Market Requirement Document) & PRD(Product Requirement Document) with prioritized features.
5. Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
6. Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
7. Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
8. Manage product BOM cost, engineering change & cost structure analysis.
Innovation Through Racing.