Marketing Analyst Lead (Data Science) at Mintable - Mintable｜Meet.jobs

Company Description
Mintable is one of the world’s leading NFT marketplace’s; founded in 2018 with its global headquarters in Singapore. Mintable is profitable, has multiple revenue streams, is well-funded and is going through a period of rapid growth.

We are made up of a team of experienced professionals who are committed to building a meaningful business. We're a dynamic, agile, and gritty team that only has one goal in mind: make Mintable the best place on the internet to mint anything!

Job Description
Are you a Data Scientist in search of a role in a nascent industry where you can pursue ground breaking initiatives and lead data projects that delivery clear business impact? If that's you, we might be a good match!

At Mintable, we are pioneering a data-driven culture to empower our employees with timely and accurate information to drive important decision making. Working closely with the Marketing Team, you have a proven track record and will be making a huge impact, influencing business decisions relating to hundreds of thousands of customers every day in the NFT space!

Reporting to the Head of Marketing (HOM), you will be a key member in the team and be heavily involved in building processes from scratch and have the autonomy to execute your data strategies. Working collaboratively with the Chief Marketing Officer and HOM, you will:

• Lead efforts to uncover growth opportunities within acquisitions, conversion, cross-sell, usage expansion and retention.
• Work with the Marketing, Product and Tech teams to own core experimentation and optimisation analytics for growth and adoption - This will involve building marketing mix models, user journey analysis, product funnel analytics, multi-touch attributions etc.
• Find the "story" in the data and communicate insights and opportunities to the Team.
• Master and be responsible for the analytical understanding of customer behaviour and business performance.
• Build models to better understand the value and churn behaviour of our users.
• Work with complex data sets and apply advance analytical methods to develop insights regarding business questions.
• Build predictive models and unlock insights to identify high potential users and product segments.
• Collaborate with key stakeholders to develop marketing dashboards and reports that generate insight, intelligence and forecast ability.
• Perform extended research projects on topics of interest with a focus on business impact.

Qualifications
To succeed in the role, we would love for you to have:

• 3 - 4 years of hands-on experience working as a data scientist/analyst with relevant experience preferable from an e-commerce space or consumer tech start up
• Strong fundamental knowledge and understanding of marketing and how data can be used for marketing decisions - making and improving marketing performance
• Sharp analytical skills and ability to leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights and recommendations
• Familiar with marketing metrics such as CLTV, CAC, Conversions, Impressions, Clicks etc.
• Deep interest in the web3 space and are involved in crypto/NFTs
• Proficient in English with excellent verbal and written communication skills.
• A desire to own the business and build things from scratch
• Tech-savvy skills as we are after all a tech company! ;)

Additional information
What we can offer you @ Mintable?

• Attractive Compensation Packages
• 21 Days of Annual Leave
• Discretionary Bonus
• Comprehensive Health Insurance
• Challenging work in a fun and collaborative environment
• Assurance of being backed by international investors
• Long-term prospects for a professional career in a high growth company and up-and-coming industry
• Room to fail and learn from mistakes - we love failing differently and learning!
• Flexible work culture
• Frequent team lunches and company events
• Cozy, pet-friendly shophouse working environment in a centrally located office
• Referral bonuses