Digital Marketing Manager (Performance) at Mintable - Mintable|Meet.jobs

薪資

90k - 120k USD Annually

技能需求

    工作機會描述

    Company Description

    Mintable is one of the world’s leading NFT marketplace’s; founded in 2018 with its global headquarters in Singapore. Mintable is profitable, has multiple revenue streams, is well-funded and is going through a period of rapid growth.

    We are made up of experienced professionals who are committed to building a meaningful marketplace service for NFTs. We're a dynamic, agile and gritty team that only has one goal in mind: make Mintable the best place on the internet to mint anything!

    Job Description

    Reporting to the CMO, the Digital Marketing Manager will lead the growth & performance marketing function, with responsibilities including acquisition strategy, media spend, direct & indirect channel strategy and marketing analytics.

    Manage the acquisition marketing channels monthly, quarterly, and yearly performance, and making recommendations on strategy and execution of the marketing function.

    This role will suit a person who has deep domain experience in digital marketing but also has a growth mindset and willing to take in additional marketing responsibilities as the need arises.

    This is a unique opportunity to join an exciting growth company in the NFT and blockchain space and to have a big impact in steering the success of the company.

    *Job Responsibilities: *

    • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

    • Designs, builds, and maintains our social media presence.

    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

    • Identifies trends and insights and optimizes spend and performance based on the insights.

    • Brainstorms new and creative growth strategies through digital marketing.

    • Plans, executes, and measures experiments and conversion tests.

    • Collaborates with internal teams to create landing pages and optimize user experience.

    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    • Identifies critical conversion points and drop off points and optimizes user funnels.

    • Collaborates with agencies and other vendor partners.

    • Evaluates emerging technologies.

    • Provides thought leadership and perspective for adoption where appropriate.

    Qualifications

    • Bachelor’s or master’s degree in marketing or a related field

    • Proven working experience in digital marketing, particularly within the software industry or blockchain, NFT space ideal

    • Demonstrable experience & track record leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns with the focus on generating high-volume, high-quality leads

    • You are highly goal driven and work well in fast paced environments, a highly organized “doer,” with a data-driven mentality and a bias towards action.

    • Solid knowledge of website and marketing analytics tools

    • Experience in setting up and optimizing PPC campaigns on all major search engines

    • Working knowledge of Hubspot or similar CRM tool to manage EDM campaigns

    Additional information
    What we can offer you @ Mintable?

    • Competitive Compensation Package
    • 21 Days of Annual Leave
    • Discretionary Bonus
    • Comprehensive Health Insurance
    • Hybrid working
    • Challenging work in a fun and collaborative environment
    • Assurance of being backed by international investors
    • Long-term prospects for a professional career in a high growth company and up-and-coming industry
    • Room to fail and learn from mistakes - we love failing differently and learning!
    • Flexible work culture
    • Frequent team lunches and company events
    • Cozy, pet-friendly shophouse working environment in a centrally located office
    • Referral bonuses

    Mintable