Sofy is a modern no-code test automation platform for mobile apps enabling testing and quality assurance from within the DevOps cycle. The company had humble beginnings in 2017 as part of the 500 Startups batch and since then we have grown to 2500+ apps tested on the platform, a team of 30+ across the globe and a strong board of independent investors. We are partnered with the best enterprise companies like Microsoft, British Telecom as well as startups like Coinme, service providers like Moolya and more being added every day. Come join us in our mission of making the life of developers and engineering leaders a lot more qualitative.
About the role
With the companies flywheel kicking in, we are looking to onboard Product Marketing Manager to lead the Go-to-Market for all products and own the customer lifecycle end-to-end for Sofy. You will devise data-driven strategies to increase the overall usage and adoption of the Sofy development platform. Leading a team of marketers, content writers, designers and software developers you will increase revenue and usage across the entire customer funnel by building growth levers within the product and other channels
Job Responsibilities
Set the strategic product marketing vision based upon a deep understanding of the Sofy platform, customer needs, market and competitive landscape, trends and opportunities
Develop and coach a team of product and technical marketers and create an environment for success, including hiring, mentorship, and performance management for all core features and capabilities of the Sofy platform
Drive launch and go to market strategies in close collaboration cross functionally with product management, sales, content, and other teams to ensure successful product launches
Drive cross-organization and global alignment around Sofy’s core product and technical marketing functions including partnering closely with the sales team to prioritize resources that drive the biggest business impact
Support the field organizations with resources such as messaging guides, presentations, sales training, sales scripts, compete materials, whitepapers, and how-to-guides to enhance sales effectiveness
Identify ways to scale our core product marketing, technical marketing, and compete efforts globally, optimize across the team and push boundaries on new approaches
Be a strong voice representing our customers across all conversations and projects. Serve as a key spokesperson for the Sofy platform, delivering clear, compelling communications
Set clear and measurable metrics, and foster a “test and learn” approach to continually improve performance
Create messaging, content assets, and sales enablement assets to be used by Sofy marketing and sales teams, as well as partner teams
Execute and be accountable for the success of go-to-market campaigns
Communicate customer requirements and provide input to product management on product enhancements and future product direction.
Develop market/competitive intelligence, acting as our thought leader and expert
Own the lead generation and pipeline acceleration strategy
Manage the Sales pipeline and track campaigns, reports and conversions
Leverage multiple channels like PPC, email, events, Social etc.
Work collaboratively with the Sales, Business Operations and Marketing teams to execute mass email campaigns through CRM or Email Marketing tools
Create, maintain and nurture databases across different customer segments and verticals
Setup workflows and processes in the CRM system to automate communication with customers
Research right keywords and audience targeting for PPC campaigns, Testing and optimizing messaging, copy and creatives for PPC Campaigns, Improve website performance, SEO, conversions, retargeting etc.
Requirements
4+ years of proven technical product marketing experience ideally related to enterprise software development, or SaaS cloud products
Cross-functional team management and organizational skills, influence without authority, including senior management
Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
Demonstrated track record of building and executing successful go-to-market programs and campaigns
Analytical mindset, interpreting and summarizing data with actionable insights, proficiency in MySQL
Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud. Experience with database products preferred
Strong grasp over CRM systems, Email Marketing, Website Management and various Analytics tools
Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
Experience with marketing automation across Website, CRM and core-Product
Proven ability to manage leads, and full cycle experience from generating awareness to closing enterprise deals.
Experience working in the SaaS ecosystem for DevOps products.
Familiarity with Audience segmentation, User Personas, Sales Operations, Drip Marketing across global markets.
Proven ability to work effectively across marketing, sales, customer excellence, and product management
Skilled at crisp and compelling messaging with a passion for creating stories that highlight key points of differentiation and resonate with our customers
Demonstrated experience creating a data-driven environment focused on driving impact with quantifiable results
Proven ability to influence senior leaders regarding matters of significance
A proven track record of thriving in collaborative, fast-paced work environments
Strong attention to detail and ability to manage multiple projects simultaneously
Culture & Benefits
Complete ownership, zero micromanagement is the most important core value at Sofy. We are building a team of people with proven success, we establish trust and let them run the show independently. We agree on plans, we execute fast and we come back to the drawing board- over and over again!
Sofy is a distributed team across North America, East Europe and South-East Asia with the HQ and leadership team based in Seattle. Sofy's culture and philosophy stands for having fun, doing awesome work and be easy-going.
Below are some benefits of joining Sofy:
Remote and flexible working hours
Flat hierarchy and collaborative environment
Paid time off and flexible vacation policy
Join the team early and scale your own function.