Brand Marketing Manager - Sofy.ai｜Meet.jobs

Sofy is a modern no-code test automation platform for mobile apps enabling testing and quality assurance from within the DevOps cycle. The company had humble beginnings in 2017 as part of the 500 Startups batch and since then we have grown to 2500+ apps tested on the platform, a team of 30+ across the globe and a strong board of independent investors. We are partnered with the best enterprise companies like Microsoft, British Telecom as well as startups like Coinme, service providers like Moolya and more being added every day. Come join us in our mission of making the life of developers and engineering leaders a lot more qualitative. 

 

 

About the role

 

With the companies flywheel kicking in, we are looking to onboard our first Brand Marketing Manager in the United States to own the branding, communication, community, events and PR at Sofy. You will devise creative strategies and engaging tactical campaigns to grow the Sofy brand popular amongst Enterprise & Mid-Market buyers.

 

Job Responsibilities

 

Own the branding, communication and social strategy on all external and internal facing properties

 

Evaluate, strategize and execute the annual events calendar with the focus on generating Enterprise & Mid-Market leads in the DevOps, SaaS space.

Strategize and execute interesting company events like webinars, roundtables etc online and offline with relevant audience

Improve social media presence significantly by strategizing the social calendar and creating engaging content & campaigns

Build and scale developer communities on social & owned channels

Build and maintain relationships with Tech Journalists and Influencers at all types of publications

Come up with interesting story angles, reaching out to journalists and securing spots in various publications

Updating and improving communication on the company website regularly

Own the regular communication with customers and leads using newsletters and other channels

Assist Digital Marketing with communication & content for email cadences

General marketing work like merchandises for team, customers and investors

 

Requirements

 

Minimum 3+ years of experience with demonstrated success executing Branding activities at a high growth startup preferably in the B2B space

Strong grasp over Communication Frameworks and result driven approach to growing audiences and engagement

Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior

Experience managing Website, Email Marketing and Social tools, building dev communities and Public Relations

Understanding of the B2B buying journey and buyer personas and devising strategies highly focused on the same

Experience working in the SaaS ecosystem for DevOps products.

 

About you

 

Creative as well as an analytical thinking with a bias towards action and ability to apply problem solving skills to any marketing or lead gen problems

A collaborative team player with proven ability to manage multiple projects, deliverables and timelines.

Ability to pay attention to details, be organized and improvise on the fly

 

Culture & Benefits

 

Complete ownership, zero micromanagement is the most important core value at Sofy. We are building a team of people with proven success, we establish trust and let them run the show independently. We agree on plans, we execute fast and we come back to the drawing board- over and over again!

Sofy is a distributed team across North America, East Europe and South-East Asia with the HQ and leadership team based in Seattle. Sofy's culture and philosophy stands for having fun, doing awesome work and be easy-going.

Below are some benefits of joining Sofy:

 

Remote and flexible working hours

Flat hierarchy and collaborative environment

Paid time off and flexible vacation policy

Join the team early and scale your own function.