Manager/Director of Demand Gen at Vouched - Haderak｜Meet.jobs

About the jobJob Description

 

Build a strong digital Demand Generation team to support the needs of the business and to increase the number of qualified opportunities generated by Marketing.

Develop and execute demand generation strategy and initiatives to drive new pipeline through new leads and nurture our existing database of leads

Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot/Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database

Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)

Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest

Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

 

Qualifications

 

5-10 years of experience in demand generation with B2B SaaS organizations in the Cybersecurity/Fraud/Identity space

Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Hubspot/Marketo, Bizible/Insight Squared, and Salesforce

Mastery of developing, executing, and measuring innovative and results-focused demand programs and campaigns

Proven experience developing ABM campaigns that convert

Demonstrated analytical ability, specifically around program measurement and and program execution skills

Proven experience in managing the creation of marketing materials

Experience influencing and communicating product offers to customers, prospects, and sales professionals, demonstrated by excellent written (including copywriting and proofreading) and oral communication skills

Experience with ABM platforms (ie; 6sense a major plus)

 

Benefits

 

Flexible paid time off

Healthcare

Vision

Equity compensation

Flexible remote, work-from-home arrangements

Parental leave