This position is to manage Taiwan and Singapore paid advertising.
- Plan and manage channels to generate demands and inbound leads
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels
- Develop and monitor campaign budgets (Paid Ads)
- Manage conversion, pixel, and event tracking on the website and across various digital platforms.
- Evaluate important metrics that affect our website traffic, conversion, and target audience
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions. Identify the latest trends and technologies affecting our industry
- Analyze digital marketing analytics reports from GA, Search Console, and share insights with the team to develop optimization plans