ABOUT THE ROLE
Peloton is looking for a passionate and dedicated Associate Media Coordinator to join its Media Strategy team. Reporting to the Sr. Manager of Media, this role will support acquisition media campaigns across a variety of channels including TV, OTT, Streaming Audio, Podcasts, and Direct Mail, and will work closely with external agency partners and cross-functional partners across Marketing (including Digital Media and Lifecycle, Consumer Marketing, Creative, Analytics, and Insights).
You will use your strong attention to detail and communication skills to keep the Media Strategy Team organized across their many ongoing projects. Additionally you will lead creative asset requests, trafficking processes, and planning timeline discussions to connect creative and media plans. This ensures integration and seamless collaboration from campaign inception through launch to deliver the best performing assets to the marketplace.
YOUR DAILY IMPACT AT PELOTON
- Manage creative launch timelines and coordination with external agencies; own trafficking process from asset requests through to delivery and handoff process with internal teams and external creative and media agencies
- Facilitate conversations between Internal Brand Teams, external creative and media agencies and offer your POV on whether ads are meeting D2C creative best practices
- Assist in Media Strategy Brief writing process to ensure media agencies understand the creative direction/strategy
- Day-to-day support on media testing roadmap and operational tasks
- Support execution of creative A/B testing roadmaps with the goal of improving creative response rates across TV, OTT, Audio and Direct Mail channels
- Help research cultural and marketplace trends, organize media data and platform insights
- Lead presentation formatting and use attention to detail to ensure all slides are in the same style, font, etc.
- Represent the media team in development of TV/OTT creative briefs and lead creative development for Audio and Direct Mail campaigns
- Support reporting of creative test results; insight identification and communication in partnership with Sr. Manager
- Manage organization of the Media Strategy Team; including but not limited to shared drive maintenance, coordinating meetings, document creation & management, tracking project progress, and document formatting
YOU BRING TO PELOTON
- 2 years of media planning experience in a media agency or similar role
- Must be a self starter
- Existing knowledge of the creative handoff process from ad creation through the full trafficking process (across TV, OTT, Streaming Audio)
- Ability to ensure creative assets are meeting industry best practicesExcellent project management skills with strong attention to detail, bias for action, and organization
- Strong interpersonal and communication skills
- Comfort operating independently in a fast-paced environment; must be adaptable and willing to address additional responsibilities as vital
- Analytical approach with the ability to identify data-driven insights and get results
- Comfortable presenting to agencies and internal teams
- DTC business experience is a plus
- Passionate about media and creative and eager to learn
#LI-EV1
#LI-Hybrid
Peloton Interactive focuses on Hardware, Retail, Fitness, Video Streaming, and Android. Their company has offices in New York City. They have a very large team that's between 1001-5000 employees. To date, Peloton Interactive has raised $1.041B of funding; their latest round was closed on August 2018 at a valuation of $4.125B.
You can view their website at http://www.onepeloton.com or find them on Twitter, Facebook, and LinkedIn.