Director of Product Marketing, App Analytics and Product-Led Growth - Conviva｜Meet.jobs

Have you streamed a program on Disney+, watched your favorite binge-worthy series on Peacock or cheered your favorite team on during the World Cup from one of the 20 top streaming platforms around the globe? If the answer is yes, you’ve already benefitted from Conviva technology, helping the world’s leading streaming publishers deliver exceptional streaming experiences and grow their businesses.

Conviva is the only global streaming analytics platform for big data that collects, standardizes, and puts trillions of cross-screen, streaming data points in context, in real time. The Conviva platform provides comprehensive, continuous, census-level measurement through real-time, server side sessionization at unprecedented scale. If this sounds important, it is! We measure a global footprint of more than 500 million unique viewers in 180 countries watching 220 billion streams per year across 3 billion applications streaming on devices. With Conviva, customers get a unique level of actionability and scale from continuous streaming measurement insights and benchmarking across every stream, every screen, every second.

We are seeking a Director of Product Marketing who excels at introducing disruptive technologies, creating new value and driving B2B market expansion. In this role, you’ll shape and execute high-impact, high-visibility GTM, growth and commercialization strategies. Your responsibilities will include defining key buyer personas, creating positioning and messaging that resonates with global audiences, and leading product launches. You’ll author content that informs, engages and motivates prospects and customers across industries.

As our Director of Product Marketing, you'll leverage your extensive technology and marketing expertise as our internal authority on products, customers, competitors, and market trends. You’ll empower our sales team to effectively demonstrate the value of Conviva's technology and solutions, equipping them with resources and winning strategies that both accelerate the sales pipeline and drive expansion into new markets. You’ll also play a pivotal role in distilling customer and market insights, influencing product roadmaps, and collaborating closely with peers in product, sales, and marketing to establish and achieve growth priorities. Our ideal candidate will embody the mindset and perspective of our customers and be ready to immediately apply their storytelling and industry expertise from day one.

• **What Success Will Look Like:*

• Product Marketing Strategy: Develop and execute comprehensive go-to market and product growth strategies aligned with Conviva’s business objectives. Stay current with emerging technologies, best practices and competition. Identify trends, needs, and market expansion opportunities.

• Technical Proficiency: Be the first to understand and articulate the unique selling proposition, product/market fit, customer needs/pain points, and Conviva technical capabilities. Ensure alignment of all customer-facing teams.

• Content Creation: Utilize domain expertise, deep knowledge of the product, and technical insights to create content that cuts through the noise and establishes Conviva technology and industry leadership. Create and package compelling value-based messaging for FAQs, demos, pitch decks, battle cards and a feedback loop.

• Customer Focus: Collaborate with the sales and customer success teams, arming them with the tools they need to engage effectively with customers and drive through the funnel to deal closure. Understand how to tailor products, marketing materials and content to unique buyer, industry vertical, and market segment requirements.

• GTM lifecycle: Own and execute product marketing vision and launch plans: profile complex buy teams, map detailed buyers’ journeys from awareness and acquisition through adoption and expansion.

• Outcome Management: Work closely with product, engineering, sales, CS finance, and marketing peers to establish priorities, success metrics and performance benchmarks. Track, measure, make adjustments to continuously improve and maximize outcomes.

Who You Are & What You've Done:

• 8+ years of progressive B2B Product Marketing experience with a track record of leading new product introduction / market disruption – product-led growth is key requirement
• Extensive and current domain expertise in application analytics, application performance, and data observability solutions (APM tools and solutions, RUM solutions, Infrastructure Monitoring, AIOps, Incident Management) as well as Big Data analytics (cloud, data warehouse/data lake/data lakehouse). Establish the relationship between specific product usage and realized value.
• Direct content appropriate throughout nurture and product usage streams. Understand and distill product/market fit, customer needs/pain points, market insights and Conviva technical capabilities into differentiated value propositions and compelling messaging.
• Strong technical proficiency with in-depth understanding of analytics system architecture, infrastructure, technology sectors, emerging trends, disruptive and emerging data technologies.
• Body of work that showcases ability to synthesize technical concepts into simple yet compelling content and connect customer use cases to technology solutions and business outcomes. Master analytical, writing and presentation skills.
• Proficient in full GTM creation and execution: positioning, messaging, buyer personas, setting up programs from scratch, accelerating prospects through the customer journey, etc.
• Strong demonstrated partnerships with product and sales leaders. Able to point to moments when you have influenced the product strategy and times that you have helped drive a revenue number.
• Customer-centric mindset. Thorough understanding of evolving landscape, challenges, unmet needs and care-abouts of the office of the CTO and Operations Teams.
• Creative and effective in engaging both technical users and enterprise buyers/stakeholders.
• Solid business judgement. Highly accountable and effective. Self-motivated and proactive, with a sense of urgency and strong drive to tackle and overcome hard problems.

The expected salary range for this full-time position is $200,000 - $250,000 + equity + benefits. Compensation is determined by numerous factors such as your qualifications, experience, relevant education or training, and work location.

Underpinning the Conviva platform is a rich history of innovation. More than 60 patents represent award-winning technologies and standards, including first-of-its kind-innovations like time-state analytics and AI-automated data modeling, that surfaces actionable insights. By understanding real-world human experiences and having the ability to act within seconds of observation, our customers can solve business-critical issues and focus on growing their business ahead of the competition. Examples of the brands Conviva has helped fuel streaming growth for include: DAZN, Disney+, HBO, Hulu, NBCUniversal, Paramount+, Peacock, Sky, Sling TV, Univision and Warner Bros Discovery.

Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!

Conviva focuses on Video, Analytics, Optimization, and Video Streaming. Their company has offices in San Mateo. They have a large team that's between 201-500 employees. To date, Conviva has raised $59M of funding; their latest round was closed on February 2012.

You can view their website at http://www.conviva.com or find them on Twitter, Facebook, and LinkedIn.