Senior Product Marketing Manager, International - Justworks｜Meet.jobs

Who You Are

The mission of Justworks’ Product Marketing team is to deliver the right product, to the right audience, using the right message. We love using products as a vehicle to represent the voice of the customer and foster strategic innovation by translating our deep understanding of customer and market needs into product opportunities.

We’re looking for a seasoned Product Marketing Manager with experience in global go-to-market strategy and adoption of new products and services that support an international audience.

As a Sr. Product Marketing Manager supporting our new product development efforts, you will be working with the Justworks International team to bring new Justworks global products, features, and services to our prospective and existing customers. You’ll be responsible for leading go-to-market strategy for International products at various stages of maturity, supporting objectives as defined in our International program, and building relationships with different stakeholders. You’ll help identify product-market fit, target personas, and define initial messaging and positioning to articulate our value. You’ll work on customer and market research and analysis that drives ongoing audience definition and influences our new product vision and strategy. This role is ideal for a Product Marketer passionate about understanding complex products and translating to communicate with non-technical / non-expert stakeholders.

Your Success Profile

What You Will Work On

• Lead go-to-market strategy and ongoing release cadence for Justworks’ new international product portfolio
• Represent the voice of the customer by conducting ongoing customer research, market research, and competitive analysis to drive audience definition and influence the product vision and roadmap
• Be the subject matter expert on the Justworks International offering, partnering with our enablement teams to ensure revenue teams are prepared to talk about our new products
• Conduct customer and prospect research to inform feature development and positioning
• Develop and refine user personas and journeys to inform marketing strategies and feature prioritization
• Develop value-based messaging and positioning for new features, ensuring that messaging is consistent across our app and Marketing channels (website, blog, collateral, etc.)
• Work closely with Product, Design, and Marketing to drive engagement and retention via targeted marketing within Justworks’ existing user experience
• Determine, measure, and report on Product KPIs that align with Justworks' broader Product strategy and domain-level goals
• Analyze and measure the success of marketing initiatives, leveraging insights to influence future customer engagement strategy and product decisions
• Develop and maintain messaging across external channels that are strategically aligned to target customer segments and Justworks’ overall brand and company positioning
• Perform other related duties as assigned

How You Will Do Your Work

As a Sr. Product Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Customer focus - builds strong customer relationships and delivers customer-centric solutions.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Results-driven - consistently achieves results, even under difficult circumstances.
• Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
• Experience working with international teams and supporting global products; localization experience a plus
• Experience working in a fast-paced, startup environment a plus
• You have strong analytical skills; you excel at synthesizing market, competitive, and customer insights into clear takeaways and recommendations
• Customer-focused: you center your work around the voice of the customer and help others balance customer and business needs
• You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
• Experience crafting high-impact marketing plans with clearly defined value propositions and product messaging
• Demonstrated ability to lead cross-functional projects, juggling competing priorities, stakeholders, and tasks as needed
• You have a product mindset and track record of working well with and earning the respect of product teams
• Possess strong leadership and management skills
• Proficient with SQL (Tableau is a plus)

The base wage range for this position based in our New York City Office is targeted at $165,000.00 to $181,500.00 per year.

#LI-Hybrid #LI-SP1

Justworks focuses on Internet, SaaS, Enterprise Software, Payments, and Human Resources. Their company has offices in New York City and New York. They have a large team that's between 201-500 employees. To date, Justworks has raised $143M of funding; their latest round was closed on January 2020.

You can view their website at http://www.justworks.com or find them on Twitter, Facebook, and LinkedIn.