行銷主管 Marketing Communications Lead - Sugarbook｜Meet.jobs

此工作為居家辦公

團隊正在尋找一位行銷傳播人員擔任行銷傳播主管。該人選需具備能夠為數據驅動的高科技公司制定和執行行銷及傳播策略，並且展示我們公司的核心價值，即熱情， 勤奮以及積極主動。

• 該主管將需要監督所有營銷企劃，包括影片內容製作、社群媒體、公關關係、特殊活動以及產品行銷。您將實施不同策略以提升品牌在台灣市場的知名度及會員保留率。
• 病毒式營銷：您將與團隊討論病毒式營銷內容策略，並實地執行行銷活動。
• 社群媒體及網絡紅人：您將需要以提升品牌知名度以及追蹤者為前提制定行銷策略並執行。您將會與網絡紅人密切合作，在社群中制定內容，以推廣品牌以及提升品牌知名度。
• 公共關係：您將會與我們公關團隊密切合作，透過多種廣播媒介（包括廣播、電視、數位和印刷媒體、社群媒體）傳遞高質量且穩定的媒體報道。
• 社區外展：您將負責維持我們平台與台灣部落格以及社區，確保品牌與台灣社區的互動。

工作內容：

•  為公司制定未來一年在台灣的行銷傳播策略
• 與產品和營運部門密切合作以實現公司的財務目標
• 與團隊構思、且執行針對台灣市場的所有行銷概念以及想法
• 每日管理並發展品牌在台灣部落格以及社區
• 在品牌的社群媒體和部落格上積極發佈內容
• 成為公司在台灣的媒體聯係人
• 與公關團隊合作並管理我們的公關計劃
• 尋找願意與品牌合作發表媒體文章的相關媒體記者

條件需求：

• 居家辦公。若公司執行長考察台北公司，需要在共享辦公空間工作
• 需行銷、傳播、公共關係或相關領域的學士學位
• 至少2-4年的綜合經驗，以及一下領域至少一年的相關經驗：媒體關係、公關、廣告宣傳和/或內容建設
• 優秀的書面以及口頭溝通能力
• 會說英語

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We are looking for a marketing communications executive to join our team as Marketing Communications Lead. 

The ideal candidate is capable of developing and executing a marketing and communications strategy for a data driven, high-tech company and displays the core values of our company, i.e., passionate, hardworking and proactive. 

• The Marketing Communications Lead will oversee all marketing initiatives, including Video Content Production, Viral Marketing, Social Media, Public Relations, Special Events and Content Marketing. You will implement strategies to increase brand awareness and member retention for the Taiwanese market. 
• Viral Marketing： You will discuss and plan viral marketing content strategies with the team and execute on-ground marketing events.
• Social Media and Influencers：You will strategize and execute plans to increase brand awareness and followers. You will work closely with Influencers to generate content in the Taiwanese community to increase branding and awareness.
• Public Relations：You will work closely with our PR team to generate quality and consistent media coverage through the art of storytelling via multiple broadcast channels, including radio, TV, digital and print media, social media across Taiwan.
• Community Outreach： You will be responsible for maintaining our Taiwanese blog and community on our platform to be constantly engaged.

Job Responsibilities

• Create 1-year marketing communications strategy for the company in Taiwan
• Collaborate and work closely with Product and Operations to achieve company’s financial goals
• Create, brainstorm and execute on all marketing concepts and ideas for Taiwanese market
• Manage and grow our Taiwanese community and blogs on a daily basis
• Actively publish and post content on our social media and blogs 
• Be the point of contact for Taiwanese Media Relations
• Work closely with our PR team and and manage our PR initiatives
• Research and find relevant journalists that would be open to working with us to publish media articles

Job Requirements

• Work from home. Except on days our CEO visits Taipei, we will work in a co-working space
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field is required
• At least 2-4 years of combined experience, and at least 1 year of experience in each of the following areas: media relations / PR, advertising and / or content development
• Excellent written and verbal communication skills
• Able to speak English